How did Brother USA achieve record engagement at NRF in 2023? They went squatchin’.

cloudEQ needed to tell their story in a way that differentiated them from the cluttered cloud crowd.

C3 Group is on a mission to raise the reputation of their industry.

The Thermo Fisher Scientific team engaged Bonfire Effect to elevate and evolve the “Rock the Clone” theme with highly visible and scalable creative imagery and messaging. The final go-to-market products held notes of the original campaign while fine-tuning the value propositions of the respective product families. All for a bold, emotive, and energetic cloning workflow experience that was music to scientists’ ears.

As a leading provider of cloud and aerosol instruments around the world, Droplet needed a fresh visual identity and brand platform that would not only elevate their brand, but also communicate the mission at the heart of their company: To help scientists propel breakthroughs for the good of people and planet.

Through vibrant, relatable design, custom illustration, and thematic development, the Bonfire Effect team helped heighten engagement and drive awareness among post-millennial scientists in Thermo Scientific’s emerging and key markets.

Bonfire Effect provided concept development, design, and copywriting for an impactful, easily skim-able infographic – one that showcased unique ways that Brother mobile printers help officers combat all-too-common printing problems on the job.

To help Brother Mobile Solutions launch their all-new lineup of desktop thermal printers, Bonfire Effect strategized and implemented a multi-channel product marketing campaign – complete with theme, positioning, messaging, web content, digital and print advertising, emails, and more.

Bonfire Effect developed a creative video game concept, illustrative design, and messaging direction for the Chinese Marketplace issue from Thermo Scientific . The end result? An approachable, engaging approach to science that compelled young researchers to “take control.”

For the Shoptalk 2019 flagship retail event, Bonfire Effect provided commercetools with layout, graphic design, and copywriting support – delivering tradeshow brochures that were both visually compelling and informative.

Thermo Fisher Scientific engaged Bonfire Effect to develop options for creative campaign themes, high-level messages, and distinctive designs to show the clear advantages of their Ion Torrent focused NGS applications.

To help launch their QuantStudio™ 6 and 7 Pro Real-Time PCR Systems, Thermo Fisher Scientific hired Bonfire Effect to develop custom illustrations that captured “A Day in the Life of a PCR Pro.”

To create an impactful 2019 Marketplace concept and visual approach for Thermo Scientific, Bonfire Effect produced thematic language and support messaging, brought to life with original illustrations and detailed design.

Bonfire Effect helped Hach capitalize on the momentum it created at the 2014 ACE show by building on the existing designs with refreshed messaging and visual upgrades. Our team updated Hach’s booth graphics with short, punchy copy and large product imagery for a fresher look while retaining the overall brand continuity from year to year.

Bonfire Effect created a clean look and feel for the Pieces Technologies website to match the overall brand – designing simple pages and user experiences to guide visitors easily through the journey.

To emphasize the huge amount of real customer collaboration that went into the development of Brother’s RuggedJet 4200, the Bonfire Effect team created a robust product launch campaign centered on a single, powerful theme: Built for Real.

Accurence engaged Bonfire Effect to conceptualize, design, and implement an environmental rebrand of their workspace. Our team incorporated distinctive colors, messaging, and designs to tell the Accurence story and bring the brand to life within the once-cold walls of their office building.