How did Brother USA achieve record engagement at NRF in 2023? They went squatchin’.

Bonfire Effect crafted consistent designs, messaging, and content to elevate the FoCo Fondo brand, create a fresh cohesive look across platforms, and build excitement around their amplified FondoFest biking event.

Our team handled all of the strategy and planning details for AFM’s sponsorship of Taste of Fort Collins. We orchestrated a full campaign that included promotion through radio, social, and website platforms, as well as emails, volunteer and partnership coordination, prize gathering, and event signage.

Bonfire Effect helped Hach capitalize on the momentum it created at the 2014 ACE show by building on the existing designs with refreshed messaging and visual upgrades. Our team updated Hach’s booth graphics with short, punchy copy and large product imagery for a fresher look while retaining the overall brand continuity from year to year.

After engaging Bonfire Effect to create a more sophisticated, modern brand identity, Accurence needed an effective, multipurpose booth design that would serve as the first expression of their new look.

To reinforce AFM’s active and vibrant role in the Northern Colorado community, the Bonfire Effect team identified a way for them to “cultivate” support for local farmers, fresh, savory foods, and good causes throughout Fort Collins—all by sponsoring the first-ever Farm Weekend event.

When the nation’s premier competitive bicycling event announced it was coming to Fort Collins, Bonfire Effect seized the opportunity to bring the region’s leading privately owned medical group, the Northern Colorado cycling community, and people looking for local alternatives for healthier living together at the inaugural USA Pro Challenge Festival.