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About Us


BONFIRE EFFECT

START SOMETHING

VIEW OUR WORK

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About Us


BONFIRE EFFECT

START SOMETHING

VIEW OUR WORK

WELCOME

If you’re looking for a new way of thinking from a different kind of creative agency—one that helps you cut through the complexity of modern marketing to find the simplest, most effective path to prosperity—then you’re in the right place. Welcome to Bonfire Effect.

ABOUT US

It’s a brave, new world out there. The business of earning and keeping customers has changed dramatically. New marketing channels and technologies are emerging literally every day. Consumer behaviors have evolved as buyers (including B2B buyers) have become more informed, more empowered, and more mobile than ever before. Companies of every shape and size are struggling to get a handle on this continual flood of options. Just knowing where to start can be downright daunting.

That’s where we come in. Bonfire Effect is a Colorado creative agency located just north of Denver born from nearly fifty years of experience living on the edge of creative advertising, marketing, and customer engagement. We embrace the fray. We live it, sift it, and help you apply the right mix of it so you don’t have to. After all, you’ve got a business to run and we’re here to do whatever it takes to make sure you succeed.

VISION

A creative branding and marketing agency that is an indispensable extension of our clients’ business—a valued and trusted creative team of professional problem solvers who are integral to their success and acting in their best interest at all times.

MISSION

Help companies fuel business growth by attracting, engaging, and maintaining customers while creating authentic, successful,
God-honoring relationships with our clients, employees, and suppliers.

VALUES

Honesty in relationships. Authenticity in who you are. Belief in something bigger. Integrity to do the right thing. Trust that is earned. Service to others.

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Experience


WE'Re not big fans of living inside the proverbial comfort zone. so why should our marketing mindset be any different? we bring the clarity, strength, and focus you need to step out and start something... 

Experience


WE'Re not big fans of living inside the proverbial comfort zone. so why should our marketing mindset be any different? we bring the clarity, strength, and focus you need to step out and start something... 

EXPERIENCE

With Bonfire Effect, you gain a proven partner with a passion for marketing and a zest for adventure—a team of thinkers and doers who understand which trails will help you reach your destination because we helped blaze them. But that doesn’t mean we stick to the beaten path. Far from it. We never stop exploring new and different routes to help our clients reach their goals. Great marketers don’t thrive for decades in this constantly evolving frontier by accident; it takes creativity, resourcefulness, planning, and good old-fashioned hard work to succeed.  

Our team has deep experience and expertise in creative branding, digital marketing, advertising, web development, marketing automation, event marketing, and corporate communications. Over the past 28 years, our leaders have served extensively in executive management, client service, leadership, and creative roles with several different advertising and marketing agencies. Prior to forming Bonfire Effect, Travis Barhaug worked for nearly three decades at some of Northern Colorado’s most established marketing firms—building campaigns and forging relationships that have stood the test of time. We're continually growing our team and expanding our services in response to our clients' needs, offering marketing automation solutions, content marketing, social media marketing, and SEO/SEM services as key ingredients in our overall marketing mix.

Over the years, we've had the privilege of working with hundreds of companies of all sizes from a wide range of industries. Here is a short list.

adidas America Acclaim Legal Solutions • Accurence • Advanced Energy • Associates in Family MedicineBCER EngineeringBrother Mobile Solutions CollegeInvest • Colorado State University • commercetools • Covidien • Datalink • Drive Train Industries • Eheart Interior Solutions • Ecosystems GroupEKS&H • Elster/AMCO • Everitt Companies • FACTS Tuition Management Company • Firefly Medical • First National Bank • Group Publishing • Hach Company • Highlands Ranch • HP • IHS • Inspirato • Kiewit • LifeSize • McWhinney • Nebraska State Bar Association • Nebraska State Tourism • Nurse-Family Partnership • Pinnacol Assurance • Oelo Lighting Solutions • otto PINT Craft Beer and Pizza Works • Quintess Collection • SAFEbuiltRMMI-Digital Document Solutions • Scrum Alliance • Seagate Technology • South Suburban Parks and Recreation District • Telluride Ski and Golf • University of Nebraska • Vail Resorts • Valmont Industries • Waterpik • Yampa Valley Medical Center

 

 

RECENT CLIENTS

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Services


OUR SERVICES

WE HELP YOU ATTRACT, ENGAGE, AND MAINTAIN CUSTOMERS. PLAIN AND SIMPLE. TOGETHER, WE CREATE THE PERFECT BLEND OF STRATEGY AND SOLUTIONS TO FUEL BUSINESS GROWTH. HERE’S HOW WE DO IT: 

Services


OUR SERVICES

WE HELP YOU ATTRACT, ENGAGE, AND MAINTAIN CUSTOMERS. PLAIN AND SIMPLE. TOGETHER, WE CREATE THE PERFECT BLEND OF STRATEGY AND SOLUTIONS TO FUEL BUSINESS GROWTH. HERE’S HOW WE DO IT: 

Strategy

Defining your marketing goals and understanding your best path to success form the foundation for growth. We help you look beyond the urgent to focus on the important, with a clear and measurable plan to help your business prosper.

Story

The first rule of storytelling is to know your audience. The second rule is to know yourself. How well does your story connect with those who hear it and how does it benefit them in an authentic, memorable way? We carefully craft your unique messaging and help you tell it in just the right way to just the right people.

Identity

Purchasing decisions are largely driven by emotion. Nothing conveys your brand better and sets emotional context faster than great design. We bring your story to life across every visual touch point to assure a distinctly memorable and consistent brand image—one that cuts through the noise to help you stand up and stand out.

WEB

A great website is an indispensable workhorse in today’s business environment and the center of the modern marketing universe. Today’s tech-savvy, empowered consumers demand nothing less than an outstanding digital experience filled with helpful information, useful insights, and engaging content to help them understand and evaluate your value—quickly, easily, and regardless of device.

Content

These days, quality content comes in many shapes, sizes, and formats. Customers demand it. Smart companies deliver it. And because search engines love it, your ability to be found online depends on it. Generating a steady supply of highly relevant, useful, and engaging content like webinars, white papers, infographics, and research reports attracts new visitors and reminds your current customers that they have made a smart choice.

Campaign

Activate your brand with an effective mix of inbound and outbound marketing campaigns. Nothing’s off the table. We evaluate paid, owned, and earned media as well as marketing automation solutions, email marketing, social media, account-based marketing, direct mail, event strategies, sponsorships, speaking opportunities, direct selling, and PR techniques to dial in the right solution for your business.

CTA


GET IN TOUCH

970.669.8000 EMAIL

CTA


GET IN TOUCH

970.669.8000 EMAIL

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The Bonfire Effect


THE BONFIRE EFFECT

 

The Bonfire Effect


THE BONFIRE EFFECT

 

THE BONFIRE EFFECT™    

Bonfires embody an amazing number of positive and insightful attributes that are applicable to both companies and individuals alike. These qualities represent a powerful approach to business and to living in general. Think about your own experience for a minute and the parallels become profoundly evident.

Maybe you started out small with nothing but a spark of an idea and a plan. But you got a few resources together and took the leap. The harder you worked, the better you got at it, the more successful your endeavors became. You invited others to join you. A sense of community and a culture emerged.

After a while, others take notice because you are burning so brightly. Perfect strangers from all around are drawn to you, wanting to join in the experience. Conversations flow effortlessly. New relationships are forged. Sparks fly. New ideas emerge. Inspiration abounds. No one wants to leave and no one wants it to end.

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Our Approach


OUR APPROACH to branding and marketing IS GROUNDED IN THE IDEA THAT YOUR “EXPERIENCE” SHOULD BECOME SO VISIBLE, SO ATTRACTIVE, SO ENGAGING, SO INCLUSIVE, AND SO AUTHENTIC THAT OTHERS ARE COMPELLED TO BECOME A PART OF IT FOR A LONG, LONG TIME.

Our Approach


OUR APPROACH to branding and marketing IS GROUNDED IN THE IDEA THAT YOUR “EXPERIENCE” SHOULD BECOME SO VISIBLE, SO ATTRACTIVE, SO ENGAGING, SO INCLUSIVE, AND SO AUTHENTIC THAT OTHERS ARE COMPELLED TO BECOME A PART OF IT FOR A LONG, LONG TIME.

plan

PLAN

Define your marketing goals, research the
opportunities, identify the audiences, and
craft the kind of creative strategy that blows their merino wool socks off.


 
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GATHER

Invite prospects and customers into the experience and give them a way to participate with your brand. You, with the harmonica--show us what you've got!

build

BuilD

Create a unique brand experience that speaks to people in a way that attracts, engages, and offers real solutions to customer needs. Benefits, benefits, benefits.

 

 
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FAN

Continually evaluate and adjust in order to measure results and provide the best possible experience. We like it when the sparks are flying.

ignite

IGNITE

Implement the optimal mix of tactics to bring that experience to life including inbound, outbound, digital, direct, search, collateral, sales support , PR, and events. Heck, maybe something they've never even seen before...

 
nurture

NURTURE

Cultivate and maintain relationships in a way that endears prospects and delights customers. Ah, the warm afterglow of a well-experienced experience.

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Quote


“Travis is the real deal—no smoke and mirrors with this guy. A seasoned professional and genuine awesome man. Apart from the fact that he delivers an exceptional product, he also brings so much passion to everything he is involved in. A true inspirational leader, his work ethic, commitment to quality, and genuine selflessness guide and drive others on to similar greatness. I eagerly await our next project together.” 

Quote


“Travis is the real deal—no smoke and mirrors with this guy. A seasoned professional and genuine awesome man. Apart from the fact that he delivers an exceptional product, he also brings so much passion to everything he is involved in. A true inspirational leader, his work ethic, commitment to quality, and genuine selflessness guide and drive others on to similar greatness. I eagerly await our next project together.” 

CTA


GET IN TOUCH

970.669.8000 EMAIL

CTA


GET IN TOUCH

970.669.8000 EMAIL

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Team


OUR TEAM

helping clients shine brightly.
it's what we do.

Team


OUR TEAM

helping clients shine brightly.
it's what we do.

Travis Barhaug Founder/Chief Design Officer o: 970.669.8000 LinkedIn

Travis Barhaug
Founder/Chief Design Officer

o: 970.669.8000
LinkedIn

Aaron Owens Strategy Director o: 970.669.8000 LinkedIn

Aaron Owens
Strategy Director

o: 970.669.8000
LinkedIn

Bailey Foster Copywriter o: 970.669.8000 LinkedIn

Bailey Foster
Copywriter

o: 970.669.8000
LinkedIn

Ben Aaker Account Director o: 970.669.8000 LinkedIn

Ben Aaker
Account Director

o: 970.669.8000
LinkedIn

Drew Todd Designer/Developer o: 970.669.8000 LinkedIn

Drew Todd
Designer/Developer

o: 970.669.8000
LinkedIn

Brenda Barhaug Director of Finance/Account Manager o: 970.669.8000 LinkedIn

Brenda Barhaug
Director of Finance/Account Manager

o: 970.669.8000
LinkedIn

Luisa Pauna Project Manager o: 970.669.8000 LinkedIn

Luisa Pauna
Project Manager

o: 970.669.8000
LinkedIn

Trais Barhaug Designer o: 970.669.8000 LinkedIn

Trais Barhaug
Designer

o: 970.669.8000
LinkedIn

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Fire Up The Blog


FIRE UP OUR BLOG

Marvel at the depth of our insights, learn about stuff we like to do outside of work, and discover the things we’re passionate about. That, or just look at the pictures. It’s all good.

GO THERE

Fire Up The Blog


FIRE UP OUR BLOG

Marvel at the depth of our insights, learn about stuff we like to do outside of work, and discover the things we’re passionate about. That, or just look at the pictures. It’s all good.

GO THERE

Newsletter


CONTACT US

970.669.8000   EMAIL 

Newsletter


CONTACT US

970.669.8000   EMAIL 

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