Core Brand Tradeshow Booth Design

A refreshing booth design for a leading name in water quality

For more than 60 years, Hach Company has provided analytical instruments and reagents for testing water quality in a variety of industries and markets around the world. 

In 2015, Hach announced several new products and upgrades to existing products at the American Water Works Association’s Annual Conference and Exposition in Anaheim, Calif. Bonfire Effect helped Hach capitalize on the momentum it created at the 2014 ACE show by building on the existing designs with refreshed messaging and visual upgrades. Our team updated Hach’s booth graphics with short, punchy copy and large product imagery for a fresher look while retaining the overall brand continuity from year to year.