We’ve all heard the saying: “All publicity is good publicity.” It’s an idiom that has driven many a brand to push the envelope, sometimes to their benefit and sometimes to their detriment. So, how can today’s brands successfully use controversy in their marketing? When is making a point more important than playing it safe?
Learn the caveats to successfully using controversy in marketing and see three brands who have used controversial content to their advantage.
Ever feel like you have days (or even weeks) at a time when it seems impossible to tackle everything on your to-do list? When time feels like the enemy and no number of espresso shots can help you power through and beat the clock?
You might have noticed that we’re big fans of both local and beer. And when you combine the two, things just get magical.
Since we do our fair share of supporting NoCo’s awesome local beer scene, we thought we’d put our brewery-hopping to good use and document some of our favorite local beers of the season. So, here they are: Bonfire’s top five beers of spring, in no particular order.
Introducing the first ever episode of Sober-ish History from Bonfire Effect. It's like Drunk History... except more sober, and we're not celebrities (yet). In this premier episode, get a strange/fascinating glimpse into our team members’ understanding (or lack thereof) of St. Patrick’s Day.
Our ability to share thoughts, feelings, and ideas has evolved past spoken words alone and gone down avenues our ancestors could never have imagined. That's why it's increasingly important for designers and brands to stay on top of ever-changing trends, to ride the wave of visual innovation and discover how best to communicate with our audiences. So, here are 20 of the newest tools and most important design trends of 2018 so far.
How do you take a moving box – full of dust-covered content from under a brand bed – and make it right for today? How do you pay homage to the old and look toward the new… creating a grand conglomeration of words about where your business started and where you want to go?
As brand storytellers, this is the stuff we live for.
He once spoke fluent Kurdish. He can Tweet like a pro while changing a diaper and wrangling a toddler by one foot. He makes marketing magic happen. He is the most interesting man in the world. Okay, maybe not THE most interesting… but pretty darn interesting. Get to know a little more about our resident Account Director, SoMe guru, and connoisseur of brilliant brand stories: Ben Aaker.
With a smile that lights up any room and a superhuman way of keeping creative minds on track (not a task for the faint of heart), Brenda brings the perfect combination of playfulness and professionalism to the Bonfire team. Learn a little more about this flower-loving, downhill-skiing, friends-and-family gal, and get a glimpse into why our office would be woefully lacking without her.
At Bonfire Effect, our approach to marketing (and to life) is to be intentional, make it matter, and B ON FIRE. And recently, some social chatter among our inner mix of marketers has reminded us of just how significant these values are and why we try to honor them both in our work and in our daily lives.
Get our take on Alex Bogusky’s tough analysis of the JUUL e-cig marketing agenda.
Christmas is less than TWO WEEKS away. Say what?! So, whether you’ve got your shopping and wrapping shenanigans well under control or you’re plotting a mad dash to the finish, unwind or lift your spirits with one of these Bonfire-approved holiday concoctions. Cheers!
Not much beats the experience of gathering ’round a blazing, crackling bonfire with a tumbler full of whiskey and a group of good people. Around a bonfire, great things happen. Conversations flow, relationships are forged, sparks fly, and inspiration abounds.
So, if you’re looking for a little “B on fire” motivation of your own, start with the literal bonfire and see where it takes you. Who knows, you might just be on the verge of starting something great.
With five years of agency account management experience under his belt, our new Project Manager Stephen Back brings a hefty amount of knowledge, drive, and creativity to the Bonfire Effect team, not to mention an uncanny knack for awesome client service. Get acquainted with this sports-loving, Mule-drinking, mandolin-playing Space Jam enthusiast. We think we'll keep him around.
Ever stop to think about how your favorite soda, energy drink, bottled water, or beer gets from the production line to your refrigerator? If not, you’re in good company. We didn’t fully appreciate the crazy complexity of the process either… until we started working with our new client Advanced Manufacturing Technology (AMT). AMT is a Loveland, Colorado-based company with a revolutionary product that powers productivity on high-speed conveyors: Anysize®.
His hair is the perfect combination of rakish and refined, and he's typically the best dressed at the Bonfire Effect office. But there's a lot more to designer Drew Todd than meets the eye. Get an inside look into the things that make, motivate, and inspire him.
A little like stereotypes, stock images exist because they’re a shortcut of sorts to something needed… generally, some kind of budget-friendly graphic to prevent your page from turning into a sleep-inducing sea of text. Unfortunately, they also share another characteristic with stereotypes: their limitations and/or lack of originality. If you happen upon an exceptional photo, you can almost be sure it’s in use somewhere else.
The good news is, with an ounce or two of creativity, you can overcome these challenges. Today, with the expansive World Wide Web at your fingertips, you can find nearly endless possibilities for images and icons. And by sprinkling some magic design dust on everyday stock photos, you can really make them your own – all without breaking the budget.
Likes, Followers, Clicks, Comments, Shares, Polls, Engagement. While the metrics vary across platforms, the desired outcome can be distilled down to one common denominator: Did your post prompt a reaction of some sort? Even better, did it start a conversation?
We all have things that inspire us… things that help craft the story of who we are and give us that extra fuel to work with passion, live with purpose, and “B on fire.” For our dauntless founder and chief design officer, those things range from whiskey (surprise, surprise) to a WWII trench whistle (intrigued?). Take a closer look…
Ah, March… The month of longer days, leprechaun impressions, spring getaways, and whiskey. (Okay, that last one is admittedly more of a year-round staple, but we digress.) See how we've made the most of this underrated month.
At Bonfire Effect, we take pride in living with passion (and maintaining a healthy dose of humility). Which is why we were excited and more than a little intrigued to head to Old Town Fort Collins for an atypical, after-hours brainstorming session. Also there were snacks and beverages.
"Draw, on anything, on everything." The words my Design I professor imparted to me years ago. These words have always been a significant contributor to my incessant sketching, my creativity, and my ability to bring to life – on screen or on paper – the concepts in my mind.
Bonfire Effect is sponsoring FoCo Fondo's 2018 FondoFest (a biking event featuring an epic 100-mile gravel challenge). But this year's FondoFest isn't only for the gravel-grinding guru. It's a full day of biking and fun that's truly fit for the entire family - with courses geared toward everyone from the cycling aficionado to Strider-riding kiddos, plus New Belgium beer, food trucks, live bands, and more.
Colorado-based Droplet Measurement Technologies manufactures cutting-edge scientific instruments used to measure atmospheric aerosol particles, water droplets, and ice crystals from airborne and ground-based platforms. Having witnessed the catastrophic aftermath of the 2017 hurricane season, the company looked for a way to help.