There’s a lot of talk out there about the importance of brand authenticity. A quick Google search on the topic spouts out over eight million results. And according to Cohn & Wolfe’s “Authentic 100,” a global report on the role of authenticity in business, nearly 90 percent of consumers claim they’re willing to reward and support a brand they perceive as authentic. Wowza!
But at the end of the day, what makes a brand truly authentic? Handcrafted products… a meaningful mission… stellar service? And is it actually possible for today’s businesses to ignite interest, gain loyalty, and stand out in this dizzying digital world—simply by being real?
A while back, we gave a glance into our initial groundwork on creating a proven and affordable turnkey lead-generation systems for our clients—initially focused on government contractors (see: Newfangled opportunities for B2G)—which provides accessible growth strategies that allow you to grow and compete effectively (without draining your budget). Now, we’re stoked to share that our SalesFlume system is officially live!
When I was in high school, I was fascinated by the prospect of becoming a forensic psychologist. I was (and still am, for full disclosure) that nerd who sat entranced by episode after episode of Forensic Files and Criminal Minds...
Unfortunately, my crime fighting, psycho stopping aspirations came to an abrupt halt after my first couple of biology courses in college (pre-reqs for any psychology major). I knew that no job, no matter how thrilling or interesting, was worth subjecting myself to that many science labs and exams for the remainder of my college experience.
And while some of us re-enter a familiar routine of carpool lanes, sack lunches, and parent-teacher conferences (plus significantly quieter days and blissfully early nights), others can’t help but reminisce about the good ol’ days...
We’ve said it before, and we’ll say it again… The (not-so-secret) secret sauce behind our growing agency is our standout team. And this month, it just so happens that one of our own had a chance to get out there and do us proud.
My wife and I just celebrated six years of marriage last month. I’m incredibly lucky that she hasn’t figured out just how lopsided our marriage is—I’ll never tire of being asked, “How did YOU score her!?” And like many couples, juggling two kids, several moves, medical adventures, and (theoretically) college and retirement savings over those years has led to some…let’s say “passionate” conversations around money. Naturally, there are competing priorities, differences in models passed on from childhood, and gaps in risk tolerance, all butting up against good ol’ inconvenient financial realities.
But my most passionate financial conversations haven’t happened at home with my wife… They’ve happened at work with my colleagues...
DNA tests have the power to share a lot of information, everything from identifying our ancestors to solving previously unsolvable crimes to helping predict your chance of getting cancer. It’s invaluable insight for those who want to live an informed life.
Too bad there’s not a business-world equivalent…or is there?
If you’ve spent much time around those of us at Bonfire Effect, you’ve probably caught on that we’re not big fans of “comfort zone” marketing (or living, for that matter). On the contrary, we’re all about stepping out and having the courage to start something…whenever and wherever possible. After all, you’ll never blaze new trails if you don’t get off the beaten path now and again.
With that in mind, we’re eager to break ground on a breakthrough opportunity for our current and future clients.
In this day and age, we hear a lot about companies who want to distribute “thought leadership.” (Hooray, for sharing valuable information!) However, when they actually sit down to create said thought leadership, they quickly discover that developing exceptional content requires two things on which many marketing departments often run short: time and labor (boo). Consequently, what started as a “Let’s write a piece that changes the world!” quickly devolves into “How fast can someone bang out a blog on that?”
To help you produce high-quality thought leadership content, we’ve compiled some characteristics designed to make it easier to differentiate thought leadership from traditional marketing.
Our vision for Bonfire Effect, that initial spark that ignited our full-fledged, fiery approach to creative marketing, has always involved being an indispensable extension of our clients’ businesses—bringing to light unique steps and strategies that pave the simplest, most effective path to prosperity.
That’s why we’re eager to pull out our latest piece of content marketing gear, so to speak…something that will allow us to keep delivering the authenticity, trust, and value that we strive for in each of our client relationships.
The smell of summer is in the air…and by that we mean the smoky, savory goodness curling up from barbecue grills that have, at long last, made their way out of winter hibernation. Since we’re all about good grub, we thought we’d share a few of our summer favorites with you to try at your next backyard BBQ. So, fire up the grill, dust off those lawn chairs, and get cookin’!
Denver, Colo. — May 16, 2017 — Bonfire Effect announced it received one of only 18 2017 Gold Key Awards from the Colorado Chapter of the Business Marketing Association (BMA) for Website Design and Development. The recognition took place at the annual Gold Key Awards gala on Friday, May 5, at the historic McNichols Building—with more than 200 business-to-business (B2B) marketers in attendance.
The AIDA (awareness, interest, desire, action) model has long been heralded as a marketing constant, one that transcends industry. But in a world where digital dominates, competition abounds, and customers expect more than ever before, is AIDA the right lead-gen foundation for companies that want to stand up and stand out?
We’re finally entering that glorious bike-ridin', campfire-buildin', sun-soakin', jungle-gym-jauntin', ball-playin', and (don’t forget) barbecuin' time of year. Needless to say, our gang is good and ready for springtime fun.
We must confess…we were pretty darned pleased with the end result of the revamped SAFEbuilt website—a project that involved a lot of heavy lifting from both our bunch and the SAFEbuilt gang. So, needless to say, we were even more pumped to hear that the shiny new site garnered a shiny new award.
Crafting an experience that draws people in around the soul-stirring warmth and brilliant-orange glow is a process that requires thoughtful planning, hard work, and skill. And it’s this picture that has inspired us over the past two years to build and grow our business in the right direction so we can help our clients do the same.
Loveland, Colo., April 1, 2017—Loveland-based creative agency, Bonfire Effect, celebrated two years in business. And to mark this milestone, the company is excited to announce a new direction, going back to the basics, if you will, in their approach to marketing.
You might already be aware of the top reasons to automate your sales and marketing. Maybe you’ve even started the search for technology tools that can take your already-growing business to the next level. Without a doubt, the right marketing automation platform (MAP) can turbo-charge your marketing efforts—helping you boost revenue by capturing more leads, closing more deals, shortening the sales cycle, and increasing the productivity of your sales team—often without increasing your marketing investment.
Every now and again, it’s good to unplug from rhythm and routine and shake things up a bit. When it comes to recharging the old battery, getting outta Dodge can be just what the doctor ordered. We’re big fans of taking time to retreat here and there—venturing out, gaining new perspective, and getting re-energized so we can get back to doing what we love to do. And looking at some of our team’s recent whereabouts, it seems that many of our spirits should be shipshape for a while. From international expeditions to father-daughter date nights out on the town, we've been making an effort to branch out and get away, if only for a little while. (Oh, and if you can’t plan your own escape any time soon, you can live vicariously through ours in the meantime.)
We love the swaying, flickering, never-the-same nature of our work. The fact that there’s nothing “same old, same old” about what we do is one of the best parts of our jobs. And adding a new client to the mix always keeps things interesting. Meet commercetools, the newest addition to our growing client portfolio.
Today’s increasingly sophisticated, informed, and distracted customers are lighting a bonfire, so to speak, under businesses—forcing companies to deliver more unique, intriguing, and engaging interactions than ever before. By integrating customer relationship management (CRM) software, marketing automation platforms (MAP), and creative content, your business can stand out to prospective clients and loyal customers—turning warm leads and growing accounts into hot sources of revenue.
In spite of our questionable penchant for mixing fine scotch with s’mores (they’re great if you dunk them), Bonfire Effect continues to draw in top talent. As it turns out, the two most recent additions to our company are a perfect fit, bringing impressive experience and a fully-loaded, blue and white enamel-coated plateful of character to the Bonfire table. Meet Aaron and Luisa!
We all have brands that we go back to time and time again. We get so attached to some brands, in fact, that deviating from them can feel like a kind of betrayal. Without a doubt, enduring brand loyalty is more like a long-term, committed relationship than a blind date gone bad or a short-term fling at Camp Wa-kon-da.
Between Thanksgiving and the New Year, the pulls of holiday shopping, time with family, upcoming vacations, and general seasonal merriment can be major workplace distractions. Fortuitously, we’ve discovered a way to combat the classic motivation slump that lurks in office corners every holiday season. By embracing a few stolen moments of mirth, we get the fuel we need to finish strong in 2016.
Something about autumn makes us want to revert back to our childhood days. Maybe it’s memories of gallivanting through piles of leaves, carving jack-o-lanterns, and donning homemade Halloween costumes—or, it might be we’re just juvenile and looking for mischief when it’s dark outside. Either way, we’re fully embracing some tried and true pastimes of the fall season.