C3 Group Branding

Adjusting the standards for an entire industry.

The insurance adjuster industry is a place where beer pong is part of company culture, #hustling is valued over #honesty, and bringing escorts to industry shows is the norm. Shocked? We were, too.

C3 Group is a national team of public adjusters, engineers, and industry experts who provide representation for clients filing insurance settlements. They’d been in business since 2012 and were deep experts in their field. And they wanted their brand identity to reflect their ambitions to transform their industry.

Enter Bonfire Effect. We reshaped their brand positioning and messaging and raised the credibility of their brand through a new logo, visual identity, and an overhauled, user-friendly website.