Transforming a Cloud-based Brand

When a business can live in the cloud, doors open, processes streamline, and basic functions can scale faster than ever before. That’s the message cloudEQ wanted to empower their clients with. That with a focused team of experts leading the way, they can leverage a technological landscape that’s full of possibilities.

cloudEQ needed to tell this story in a way that differentiated them from the cluttered cloud crowd. Their primary rivals are behemoths in the industry, offering a glut of services without a personal approach.

Our mission was to rebuild the cloudEQ brand—including logo, positioning, and messaging—showing that emotional intelligence and an agile approach to digital transformation are not mutually exclusive.

“We believe our new look embodies our added capabilities, innovation, and presence in the market,” said cloudEQ CEO, Sean Barker.

We happen to agree.