Desktop Printer Product Launch

Campaign
Written By Brother

CLAIMING NEW TERRITORY WITH A NEW PRODUCT LAUNCH

Brother Mobile Solutions needed to herald their exciting entrance into the desktop printer market. To help launch the company’s all-new lineup of desktop thermal printers, Bonfire Effect strategized and implemented a multi-channel product marketing campaign – complete with theme, positioning, messaging, web content, digital and print advertising, emails, and more. Through thoughtful design and a carefully crafted approach, we helped Brother Mobile Solutions target existing and potential customers alike – pointing to the unique combination of performance and affordability in a heavily competitive space.

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Brother

Brother Mobile Solutions offers a wide range of mobile printing and mobile and desktop labeling solutions to improve performance and efficiency across multiple industries. With custom engineering, cutting-edge technology, and expert support, Brother delivers the latest thermal printing technology and trusted, reliable designs to suit virtually any market need.

https://brothermobilesolutions.com/
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