A New Look, Logo, Brand Position, & Website

Revitalizing the atmosphere around a leading name in cloud & aerosol science

As a leading provider of cloud and aerosol instruments around the world, Droplet Measurement Technologies was founded on a singular passion: science. Yet their existing brand needed a refreshed visual identity and brand platform that would not only elevate their brand, but also communicate the mission at the heart of their company: To help scientists propel breakthroughs for the good of people and planet.

Bonfire Effect delivered a modern logo, fresh look and feel, and inspirational brand position to help Droplet reclaim and reinforce their science passion. An all-new website and customer-centric messaging completed the brand transformation – giving Droplet what they needed to recognize customer pain points, create connections, and deliver invaluable support in the world of atmospheric science.