How did Brother USA achieve record engagement at NRF in 2023? They went squatchin’.

We helped build a brand identity for Brother Machines Group through a cohesive set of standards and positioning that honors the larger Brother legacy and unites business units across the globe.

Bonfire Effect provided concept development, design, and copywriting for an impactful, easily skim-able infographic – one that showcased unique ways that Brother mobile printers help officers combat all-too-common printing problems on the job.

To help Brother Mobile Solutions launch their all-new lineup of desktop thermal printers, Bonfire Effect strategized and implemented a multi-channel product marketing campaign – complete with theme, positioning, messaging, web content, digital and print advertising, emails, and more.

To emphasize the huge amount of real customer collaboration that went into the development of Brother’s RuggedJet 4200, the Bonfire Effect team created a robust product launch campaign centered on a single, powerful theme: Built for Real.

To create more "buzzzz…" (pun intended) around the full-page printing power that Brother PocketJet 7 mobile printers bring to pest control applications, our creative team developed a theme and strategy for an email campaign that would reach both Brother's existing customers and a new list of key prospects within the pest management industry.

Brother Mobile Solutions needed to launch an exciting new mobile printer – specially designed for professional tattoo artists to use with popular S8 and Spirit thermal stencil printers. They hired Bonfire Effect to deliver a creative campaign theme, support messaging, and visual identity for the new product.