Naming, Positioning, & Launching a Breakthrough HaaS Solution

CampaignPrintInfographics
Written By Brother

SHIFTING THE WAY BUSINESSES BUY PRINT TECH WITH A COMPELLING CAMPAIGN

We live in a subscription-centered economy. From razors and recipes to software updates and offerings, subscriptions help us save on the products and services we want in almost every area of life. Brother Mobile Solutions wanted to bring subscription-style benefits to the way they deliver leading-edge print technology. With their flexible Hardware-as-a-Service model (HaaS), Brother Mobile Solutions gives customers all the printers, accessories, and support they need for one low monthly price – helping operations stay outfitted with the latest technology and capabilities, even in turbulent times.

To help introduce this first-of-its-kind HaaS printing solution, Bonfire Effect worked with Brother Mobile Solutions to plan and implement all aspects of the launch campaign around the new Shift & Print Subscription Service, including:

  • Naming, positioning, and messaging

  • Campaign strategy

  • Email copy and design

  • Infographic copy and design

  • White paper layout and design

  • Reseller enablement cheat sheet copy, layout, and design

  • Corporate presentation layout and design

  • Social media content and digital ads

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Brother

Brother Mobile Solutions offers a wide range of mobile printing and mobile and desktop labeling solutions to improve performance and efficiency across multiple industries. With custom engineering, cutting-edge technology, and expert support, Brother delivers the latest thermal printing technology and trusted, reliable designs to suit virtually any market need.

https://brothermobilesolutions.com/
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