Pest Management Campaign
BROTHER MOBILE PRINTERS HELP CRUSH THE PAPERWORK PEST
Ruggedly compact mobile printers from Brother Mobile Solutions cover a lot of ground – from the sales floors and checkout queues of retail stores to industrial warehouses, public safety vehicles, healthcare facilities, and more. No doubt about it… these powerful little devices have no trouble working where you work. And when it comes to helping pest control workers thwart hordes of sinister pests while combating pesky swarms of paperwork, Brother's PocketJet® 7 printers are crushing it!
SPREADING THE WORD ABOUT BUG-FREE PRINTING
To create more "buzzzz…" (pun intended) around the full-page printing power that PocketJet® 7 mobile printers bring to pest control applications, our creative team developed a theme and strategy for an email campaign that would reach both Brother's existing customers and a new list of key prospects within the pest management industry.
The "We're Crushing It" campaign concept alluded to the tough tasks and challenges that pest control workers encounter on a daily basis while also conveying a sense of unbeatable confidence in the reliability and performance of PocketJet 7 printers – tools that help pest management pros finish the job by eradicating printing problems in the field and crushing the paperwork pest.
And by using the email to share a premium piece of content, we helped Brother capitalize on their story and position themselves as a true authority in the pest management industry. Email recipients had the opportunity to download a case study and see how Rollins, Inc., the nation's leader in pest control, is putting bug-free mobile printing to work with PocketJet 7 printers.
RESULTS
Within an hour of send, the email yielded a record number of net new leads – with 50 demo requests from previously unqualified prospects. This campaign prompted more demo requests than any other single email to date while also increasing traffic to the Rollins case study.
