it’s never just about “the work”
It’s about what it does and what it means for your business. This is the lens we look through in executing on behalf of our clients. We create and roll out comprehensive strategies, campaigns, and platforms to build momentum, increase awareness, and deliver definitive, sustained results.
A New Look, Logo, Brand Position, & Website
As a leading provider of cloud and aerosol instruments around the world, Droplet needed a fresh visual identity and brand platform that would not only elevate their brand, but also communicate the mission at the heart of their company: To help scientists propel breakthroughs for the good of people and planet.
Planning, social promo, & web design for a gravel grinding event
Bonfire Effect crafted consistent designs, messaging, and content to elevate the FoCo Fondo brand, create a fresh cohesive look across platforms, and build excitement around their amplified FondoFest biking event.
"Plant Something" Social Awareness Campaign
To grow awareness and engagement around the Plant Something Colorado initiative, we created a grassroots (see what we did there) social media photo contest that helped drive gardeners to CNGA’s statewide nursery partners.
Custom Illustration for a molecular bio magazine - Part 3
Through vibrant, relatable design, custom illustration, and thematic development, the Bonfire Effect team helped heighten engagement and drive awareness among post-millennial scientists in Thermo Scientific’s emerging and key markets.
Hiking Infographic Design
To help Associates in Family Medicine expand their position of thought leadership in Northern Colorado and get people excited about healthy forms of exercise, Bonfire Effect designed a detailed infographic. The final product guided readers through the primary health benefits of hiking, plus what to bring and the best places to go in Northern Colorado.
"Here for Good" Campaign
To reinforce AFM’s long history in Windsor, communicate their deep-rooted dedication to the community, and generate buzz around the all-new urgent care, Bonfire Effect worked to strategize and implement a high-impact marketing campaign with an authentic hometown vibe.
"Taste of Fort Collins" Event Management
Our team handled all of the strategy and planning details for AFM’s sponsorship of Taste of Fort Collins. We orchestrated a full campaign that included promotion through radio, social, and website platforms, as well as emails, volunteer and partnership coordination, prize gathering, and event signage.
Public Safety Infographic
Bonfire Effect provided concept development, design, and copywriting for an impactful, easily skim-able infographic – one that showcased unique ways that Brother mobile printers help officers combat all-too-common printing problems on the job.
Desktop Printer Product Launch
To help Brother Mobile Solutions launch their all-new lineup of desktop thermal printers, Bonfire Effect strategized and implemented a multi-channel product marketing campaign – complete with theme, positioning, messaging, web content, digital and print advertising, emails, and more.
"Plant Something" Website
The Colorado Nursery and Greenhouse Association (CNGA) needed a clean, modern website to reflect the vibrant look and feel of their Plant Something Colorado initiative.
Winery Website Design
Sweet Heart Winery needed a fresh web presence to reflect the craft, dedication, and heart they put into their California-quality wines.
BookNow Product Launch
BookNow is a smart online booking engine powered by SolaGenius that gives app users a razor-sharp edge when it comes to getting found and getting booked on the web. To establish, guide, and inspire a dynamic product reveal for this game-changing new feature, Bonfire Effect strategized and implemented a full-scope product launch campaign to reach franchisees and Sola pros alike.
Custom Illustration for a Molecular Bio Magazine - Part 2
Bonfire Effect developed a creative video game concept, illustrative design, and messaging direction for the Chinese Marketplace issue from Thermo Scientific . The end result? An approachable, engaging approach to science that compelled young researchers to “take control.”
Shoptalk 2019 Tradeshow Brochure Design
For the Shoptalk 2019 flagship retail event, Bonfire Effect provided commercetools with layout, graphic design, and copywriting support – delivering tradeshow brochures that were both visually compelling and informative.
Ion Torrent Campaign Theme Development
Thermo Fisher Scientific engaged Bonfire Effect to develop options for creative campaign themes, high-level messages, and distinctive designs to show the clear advantages of their Ion Torrent focused NGS applications.
Scientific Workflow Illustrations
To help launch their QuantStudio™ 6 and 7 Pro Real-Time PCR Systems, Thermo Fisher Scientific hired Bonfire Effect to develop custom illustrations that captured “A Day in the Life of a PCR Pro.”