Audience-specific Print & digital ads

Generating confidence among power plant prospects

While Hach is a market leader in delivering water process solutions to power plants across the U.S., they needed to continue building awareness and brand recognition within this vertical. Hach hired Bonfire Effect to create a print and digital ad concepts that would speak to the pain points and needs of power customers – helping them feel empowered (see what we did there) through every step of their water analysis.