Debunking the 8-hour Workday
Ever feel like you have days (or even weeks) at a time when it seems impossible to tackle everything on your to-do list? When time feels like the enemy and no number of espresso shots can help you power through and beat the clock?
Get in the Groove: How Music Affects Productivity
Jamming to your favorite station has its ups and downs. And while music can help clear out the clutter, there are times when you should avoid listening to anything at all.
Our Top 5 Fort Collins Beers of Spring
Since we do our fair share of supporting NoCo’s awesome local beer scene, we thought we’d put our brewery-hopping to good use and document some of our favorite local beers of the season. So, here they are: Bonfire’s top five beers of spring, in no particular order.
A State of Brand Confusion: On Colorado’s New Logo
We love Colorado. We love good design. But they don’t have to be mutually exclusive. So here’s our take on the new Colorado logo – along with some free alternative options.
Three Ways to Tidy Up Your Business This Spring (with Help from Marie Kondo)
Marie Kondo sparked an organization revolution. She’s a leading voice in the minimalist movement, and she is on a mission to “spark joy” through the Japanese art of tidying up. Maybe you’re unfamiliar with Kondo’s ideas – or the minimalism trend in general. But there is wisdom here that translates well to the growth of your business. So let’s do some business spring cleaning, Kondo-style.
Sober-ish History Episode 1: St. Patrick's Day
Introducing the first ever episode of Sober-ish History from Bonfire Effect. It's like Drunk History... except more sober, and we're not celebrities (yet). In this premier episode, get a strange/fascinating glimpse into our team members’ understanding (or lack thereof) of St. Patrick’s Day.
An Insider Look at Bonfire Effect’s New Digs
After three solid years in the old space, our Bonfire Effect clan recently said peace out to Loveland and hello to FoCo – making the northward trek to our new Midtown digs.
So pull up a chair, take a tour, and hear from the whole crew about what makes this office awesome.
20 Design Trends That Will Make You and Your Brand Look Awesome
Our ability to share thoughts, feelings, and ideas has evolved past spoken words alone and gone down avenues our ancestors could never have imagined. That's why it's increasingly important for designers and brands to stay on top of ever-changing trends, to ride the wave of visual innovation and discover how best to communicate with our audiences. So, here are 20 of the newest tools and most important design trends of 2018 so far.
We Are Copy Righters
How do you take a moving box – full of dust-covered content from under a brand bed – and make it right for today? How do you pay homage to the old and look toward the new… creating a grand conglomeration of words about where your business started and where you want to go?
As brand storytellers, this is the stuff we live for.
Settin' the Woods on Fire
This Valentine’s Day, we’re reminiscing on love song classics. And while there are plenty of gems to choose from, we’ve landed on a genuine piece of Hank Williams gold.
Behind the Scenes with the (Almost) Most Interesting Man in the World: Ben Aaker
He once spoke fluent Kurdish. He can Tweet like a pro while changing a diaper and wrangling a toddler by one foot. He makes marketing magic happen. He is the most interesting man in the world. Okay, maybe not THE most interesting… but pretty darn interesting. Get to know a little more about our resident Account Director, SoMe guru, and connoisseur of brilliant brand stories: Ben Aaker.
Behind the Scenes with the Unbeatable Brenda Barhaug
With a smile that lights up any room and a superhuman way of keeping creative minds on track (not a task for the faint of heart), Brenda brings the perfect combination of playfulness and professionalism to the Bonfire team. Learn a little more about this flower-loving, downhill-skiing, friends-and-family gal, and get a glimpse into why our office would be woefully lacking without her.
Season's Drinkings! A Curated Collection of Our Favorite Holiday Beverages
Christmas is less than TWO WEEKS away. Say what?! So, whether you’ve got your shopping and wrapping shenanigans well under control or you’re plotting a mad dash to the finish, unwind or lift your spirits with one of these Bonfire-approved holiday concoctions. Cheers!
Is JUUL’s “Quit Smoking” Mission Just a Giant Smoke Screen?
At Bonfire Effect, our approach to marketing (and to life) is to be intentional, make it matter, and B ON FIRE. And recently, some social chatter among our inner mix of marketers has reminded us of just how significant these values are and why we try to honor them both in our work and in our daily lives. Get our take on Alex Bogusky’s tough analysis of the JUUL e-cig marketing agenda.
Ramble Ride 2018
Follow Travis 217 Miles over 17,419 vertical feet on the 2018 Fort Collins Ramble Ride.
Summer Solstice Photo Journey: Spend the Longest Day of the Year with Travis Barhaug
The best thing about summer solstice? Plenty of daylight to work hard, then play hard. Join my hour-by-hour journey through the longest day of 2018.
Behind the Scenes with Project Manager, Stephen Back
With five years of agency account management experience under his belt, our new Project Manager Stephen Back brings a hefty amount of knowledge, drive, and creativity to the Bonfire Effect team, not to mention an uncanny knack for awesome client service. Get acquainted with this sports-loving, Mule-drinking, mandolin-playing Space Jam enthusiast.
Manufacturing Pioneer AMT Hires Bonfire to Convey New Product Message
Ever stop to think about how your favorite soda, energy drink, bottled water, or beer gets from the production line to your refrigerator? Meet our new client, Advanced Manufacturing Technology (AMT) and their revolutionary product that powers productivity on high-speed conveyors.
Behind the Scenes with Dapper Designer Drew Todd
His hair is the perfect combination of rakish and refined, and he's typically the best dressed at the Bonfire Effect office. But there's a lot more to designer Drew Todd than meets the eye. Get an inside look into the things that make, motivate, and inspire him.