Debunking the 8-hour Workday
Bailey Foster Bailey Foster

Debunking the 8-hour Workday

Ever feel like you have days (or even weeks) at a time when it seems impossible to tackle everything on your to-do list? When time feels like the enemy and no number of espresso shots can help you power through and beat the clock?

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Our Top 5 Fort Collins Beers of Spring
Bonfire Effect Bonfire Effect

Our Top 5 Fort Collins Beers of Spring

Since we do our fair share of supporting NoCo’s awesome local beer scene, we thought we’d put our brewery-hopping to good use and document some of our favorite local beers of the season. So, here they are: Bonfire’s top five beers of spring, in no particular order.

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Three Ways to Tidy Up Your Business This Spring (with Help from Marie Kondo)
Trevor Sides Trevor Sides

Three Ways to Tidy Up Your Business This Spring (with Help from Marie Kondo)

Marie Kondo sparked an organization revolution. She’s a leading voice in the minimalist movement, and she is on a mission to “spark joy” through the Japanese art of tidying up. Maybe you’re unfamiliar with Kondo’s ideas – or the minimalism trend in general. But there is wisdom here that translates well to the growth of your business. So let’s do some business spring cleaning, Kondo-style.

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Sober-ish History Episode 1: St. Patrick's Day
Trevor Sides Trevor Sides

Sober-ish History Episode 1: St. Patrick's Day

Introducing the first ever episode of Sober-ish History from Bonfire Effect. It's like Drunk History... except more sober, and we're not celebrities (yet). In this premier episode, get a strange/fascinating glimpse into our team members’ understanding (or lack thereof) of St. Patrick’s Day.

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An Insider Look at Bonfire Effect’s New Digs
Bailey Foster Bailey Foster

An Insider Look at Bonfire Effect’s New Digs

After three solid years in the old space, our Bonfire Effect clan recently said peace out to Loveland and hello to FoCo – making the northward trek to our new Midtown digs.

So pull up a chair, take a tour, and hear from the whole crew about what makes this office awesome.  

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20 Design Trends That Will Make You and Your Brand Look Awesome
Trais Barhaug Trais Barhaug

20 Design Trends That Will Make You and Your Brand Look Awesome

Our ability to share thoughts, feelings, and ideas has evolved past spoken words alone and gone down avenues our ancestors could never have imagined. That's why it's increasingly important for designers and brands to stay on top of ever-changing trends, to ride the wave of visual innovation and discover how best to communicate with our audiences. So, here are 20 of the newest tools and most important design trends of 2018 so far.

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We Are Copy Righters
Bailey Foster Bailey Foster

We Are Copy Righters

How do you take a moving box – full of dust-covered content from under a brand bed – and make it right for today? How do you pay homage to the old and look toward the new… creating a grand conglomeration of words about where your business started and where you want to go?

As brand storytellers, this is the stuff we live for.

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Settin' the Woods on Fire
Bonfire Effect Bonfire Effect

Settin' the Woods on Fire

This Valentine’s Day, we’re reminiscing on love song classics. And while there are plenty of gems to choose from, we’ve landed on a genuine piece of Hank Williams gold.

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Behind the Scenes with the (Almost) Most Interesting Man in the World: Ben Aaker
Bailey Foster Bailey Foster

Behind the Scenes with the (Almost) Most Interesting Man in the World: Ben Aaker

He once spoke fluent Kurdish. He can Tweet like a pro while changing a diaper and wrangling a toddler by one foot. He makes marketing magic happen. He is the most interesting man in the world. Okay, maybe not THE most interesting… but pretty darn interesting. Get to know a little more about our resident Account Director, SoMe guru, and connoisseur of brilliant brand stories: Ben Aaker.

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Behind the Scenes with the Unbeatable Brenda Barhaug
Bailey Foster Bailey Foster

Behind the Scenes with the Unbeatable Brenda Barhaug

With a smile that lights up any room and a superhuman way of keeping creative minds on track (not a task for the faint of heart), Brenda brings the perfect combination of playfulness and professionalism to the Bonfire team. Learn a little more about this flower-loving, downhill-skiing, friends-and-family gal, and get a glimpse into why our office would be woefully lacking without her.

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Is JUUL’s “Quit Smoking” Mission Just a Giant Smoke Screen?
Bailey Foster Bailey Foster

Is JUUL’s “Quit Smoking” Mission Just a Giant Smoke Screen?

At Bonfire Effect, our approach to marketing (and to life) is to be intentional, make it matter, and B ON FIRE. And recently, some social chatter among our inner mix of marketers has reminded us of just how significant these values are and why we try to honor them both in our work and in our daily lives. Get our take on Alex Bogusky’s tough analysis of the JUUL e-cig marketing agenda.

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Ramble Ride 2018
Bailey Foster Bailey Foster

Ramble Ride 2018

Follow Travis 217 Miles over 17,419 vertical feet on the 2018 Fort Collins Ramble Ride.

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Behind the Scenes with Project Manager, Stephen Back
Bailey Foster Bailey Foster

Behind the Scenes with Project Manager, Stephen Back

With five years of agency account management experience under his belt, our new Project Manager Stephen Back brings a hefty amount of knowledge, drive, and creativity to the Bonfire Effect team, not to mention an uncanny knack for awesome client service. Get acquainted with this sports-loving, Mule-drinking, mandolin-playing Space Jam enthusiast.

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Behind the Scenes with Dapper Designer Drew Todd
Bailey Foster Bailey Foster

Behind the Scenes with Dapper Designer Drew Todd

His hair is the perfect combination of rakish and refined, and he's typically the best dressed at the Bonfire Effect office. But there's a lot more to designer Drew Todd than meets the eye. Get an inside look into the things that make, motivate, and inspire him. 

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