At Bonfire Effect, our approach to marketing (and to life) is to be intentional, make it matter, and B ON FIRE. And recently, some social chatter among our inner mix of marketers has reminded us of just how significant these values are and why we try to honor them both in our work and in our daily lives.
Get our take on Alex Bogusky’s tough analysis of the JUUL e-cig marketing agenda.
Christmas is less than TWO WEEKS away. Say what?! So, whether you’ve got your shopping and wrapping shenanigans well under control or you’re plotting a mad dash to the finish, unwind or lift your spirits with one of these Bonfire-approved holiday concoctions. Cheers!
Not much beats the experience of gathering ’round a blazing, crackling bonfire with a tumbler full of whiskey and a group of good people. Around a bonfire, great things happen. Conversations flow, relationships are forged, sparks fly, and inspiration abounds.
So, if you’re looking for a little “B on fire” motivation of your own, start with the literal bonfire and see where it takes you. Who knows, you might just be on the verge of starting something great.
Our ability to share thoughts, feelings, and ideas has evolved past spoken words alone and gone down avenues our ancestors could never have imagined. That's why it's increasingly important for designers and brands to stay on top of ever-changing trends, to ride the wave of visual innovation and discover how best to communicate with our audiences. So, here are 20 of the newest tools and most important design trends of 2018 so far.
With five years of agency account management experience under his belt, our new Project Manager Stephen Back brings a hefty amount of knowledge, drive, and creativity to the Bonfire Effect team, not to mention an uncanny knack for awesome client service. Get acquainted with this sports-loving, Mule-drinking, mandolin-playing Space Jam enthusiast. We think we'll keep him around.
Ever stop to think about how your favorite soda, energy drink, bottled water, or beer gets from the production line to your refrigerator? If not, you’re in good company. We didn’t fully appreciate the crazy complexity of the process either… until we started working with our new client Advanced Manufacturing Technology (AMT). AMT is a Loveland, Colorado-based company with a revolutionary product that powers productivity on high-speed conveyors: Anysize®.
His hair is the perfect combination of rakish and refined, and he's typically the best dressed at the Bonfire Effect office. But there's a lot more to designer Drew Todd than meets the eye. Get an inside look into the things that make, motivate, and inspire him.
A little like stereotypes, stock images exist because they’re a shortcut of sorts to something needed… generally, some kind of budget-friendly graphic to prevent your page from turning into a sleep-inducing sea of text. Unfortunately, they also share another characteristic with stereotypes: their limitations and/or lack of originality. If you happen upon an exceptional photo, you can almost be sure it’s in use somewhere else.
The good news is, with an ounce or two of creativity, you can overcome these challenges. Today, with the expansive World Wide Web at your fingertips, you can find nearly endless possibilities for images and icons. And by sprinkling some magic design dust on everyday stock photos, you can really make them your own – all without breaking the budget.
You might have noticed that we’re big fans of both local and beer. And when you combine the two, things just get magical.
Since we do our fair share of supporting NoCo’s awesome local beer scene, we thought we’d put our brewery-hopping to good use and document some of our favorite local beers of the season. So, here they are: Bonfire’s top five beers of spring, in no particular order.
Likes, Followers, Clicks, Comments, Shares, Polls, Engagement. While the metrics vary across platforms, the desired outcome can be distilled down to one common denominator: Did your post prompt a reaction of some sort? Even better, did it start a conversation?
We all have things that inspire us… things that help craft the story of who we are and give us that extra fuel to work with passion, live with purpose, and “B on fire.” For our dauntless founder and chief design officer, those things range from whiskey (surprise, surprise) to a WWII trench whistle (intrigued?). Take a closer look…
Ah, March… The month of longer days, leprechaun impressions, spring getaways, and whiskey. (Okay, that last one is admittedly more of a year-round staple, but we digress.) See how we've made the most of this underrated month.
At Bonfire Effect, we take pride in living with passion (and maintaining a healthy dose of humility). Which is why we were excited and more than a little intrigued to head to Old Town Fort Collins for an atypical, after-hours brainstorming session. Also there were snacks and beverages.
"Draw, on anything, on everything." The words my Design I professor imparted to me years ago. These words have always been a significant contributor to my incessant sketching, my creativity, and my ability to bring to life – on screen or on paper – the concepts in my mind.
Bonfire Effect is sponsoring FoCo Fondo's 2018 FondoFest (a biking event featuring an epic 100-mile gravel challenge). But this year's FondoFest isn't only for the gravel-grinding guru. It's a full day of biking and fun that's truly fit for the entire family - with courses geared toward everyone from the cycling aficionado to Strider-riding kiddos, plus New Belgium beer, food trucks, live bands, and more.
Colorado-based Droplet Measurement Technologies manufactures cutting-edge scientific instruments used to measure atmospheric aerosol particles, water droplets, and ice crystals from airborne and ground-based platforms. Having witnessed the catastrophic aftermath of the 2017 hurricane season, the company looked for a way to help.
Welcome to 2018! Now that we’re nearing the end of January, the gyms have finally cleared out, fast food drive-through lines are long again, and most household “we’re-finally-going-to-get-out-of-debt” budgets have been forgotten in the junk drawer...
So how do you turn your 2018 business goals into actionable roadmaps that lead to success? And how do you get your entire organization focused on the same goals and rowing in the same direction?
The holidays for some are marked by copious amounts of cookies, caramel corn, and candy canes. But let’s be honest, cocktails and Christmas go together like Santa and his sleigh (or more realistically, two-hour lines at the mall… yet another reason for a good stiff drink!).
So put on A Perry Como Christmas and lift your spirits high with our take on this tried-and-true concoction.
Many of you have probably caught on to our clear penchants for both bourbon and bonfires. And yet, while we won’t ever turn down a good glass of whiskey, it’s our fiery focus and spirited desire to “start something” that really guide who we are and what we do every day.
This steady spark, this burning need to build and forge and grow and inspire (no matter the territory or terrain), gives us the fuel we need to work, play, serve, and live with passion.
Our first annual Holiday Food Cookoff was a stuff-your-face success. Not only did we fill up on heaping platefuls of festive goodness (then attempt to function the rest of the day under the lingering effects of food comas). We also voted on standout recipes in three categories… though only one took home the coveted first prize.
There’s no shortage of things to love about fall: bright colors, crisp, clear days, and let’s not forget...comfort food. But for those of us at Bonfire Effect, our annual pumpkin carving shindig is definitely a fall favorite front-runner…though Travis’ (in)famous pumpkin martinis might have something to do with that.
“Why does it take so long to nurture a lead… when will our content campaign actually produce a sale… what’s the fastest way to get a cold lead to be sales ready?” Questions like these from client executives have led us at Bonfire Effect to make a critical confession about content: most content doesn’t convert to sales (or sales opportunities) very fast…if ever.
So for the past couple years, we've been perfecting a strategy to quickly move cold (or even stale) B2B leads to sales-ready B2B leads in days. Here's what we’ve discovered...
We’re beyond excited to welcome Purpose Brewing & Cellars to our growing roster of clients (and not just so we can product test some awesome beers). Our team has had a blast helping this brand-new craft brewery find its unique place in the beer mecca of Fort Collins, with a fresh logo that tells one cool story.
There’s a lot of talk out there about the importance of brand authenticity. A quick Google search on the topic spouts out over eight million results. And according to Cohn & Wolfe’s “Authentic 100,” a global report on the role of authenticity in business, nearly 90 percent of consumers claim they’re willing to reward and support a brand they perceive as authentic. Wowza!
But at the end of the day, what makes a brand truly authentic? Handcrafted products… a meaningful mission… stellar service? And is it actually possible for today’s businesses to ignite interest, gain loyalty, and stand out in this dizzying digital world—simply by being real?
A while back, we gave a glance into our initial groundwork on creating a proven and affordable turnkey lead-generation systems for our clients—initially focused on government contractors (see: Newfangled opportunities for B2G)—which provides accessible growth strategies that allow you to grow and compete effectively (without draining your budget). Now, we’re stoked to share that our SalesFlume system is officially live!
When I was in high school, I was fascinated by the prospect of becoming a forensic psychologist. I was (and still am, for full disclosure) that nerd who sat entranced by episode after episode of Forensic Files and Criminal Minds...
Unfortunately, my crime fighting, psycho stopping aspirations came to an abrupt halt after my first couple of biology courses in college (pre-reqs for any psychology major). I knew that no job, no matter how thrilling or interesting, was worth subjecting myself to that many science labs and exams for the remainder of my college experience.