A little like stereotypes, stock images exist because they’re a shortcut of sorts to something needed… generally, some kind of budget-friendly graphic to prevent your page from turning into a sleep-inducing sea of text. Unfortunately, they also share another characteristic with stereotypes: their limitations and/or lack of originality. If you happen upon an exceptional photo, you can almost be sure it’s in use somewhere else.
The good news is, with an ounce or two of creativity, you can overcome these challenges. Today, with the expansive World Wide Web at your fingertips, you can find nearly endless possibilities for images and icons. And by sprinkling some magic design dust on everyday stock photos, you can really make them your own – all without breaking the budget.
You might have noticed that we’re big fans of both local and beer. And when you combine the two, things just get magical.
Since we do our fair share of supporting NoCo’s awesome local beer scene, we thought we’d put our brewery-hopping to good use and document some of our favorite local beers of the season. So, here they are: Bonfire’s top four beers of spring in no particular order.
Likes, Followers, Clicks, Comments, Shares, Polls, Engagement. While the metrics vary across platforms, the desired outcome can be distilled down to one common denominator: Did your post prompt a reaction of some sort? Even better, did it start a conversation?
We all have things that inspire us… things that help craft the story of who we are and give us that extra fuel to work with passion, live with purpose, and “B on fire.” For our dauntless founder and chief design officer, those things range from whiskey (surprise, surprise) to a WWII trench whistle (intrigued?). Take a closer look…
Ah, March… The month of longer days, leprechaun impressions, spring getaways, and whiskey. (Okay, that last one is admittedly more of a year-round staple, but we digress.) See how we've made the most of this underrated month.
At Bonfire Effect, we take pride in living with passion (and maintaining a healthy dose of humility). Which is why we were excited and more than a little intrigued to head to Old Town Fort Collins for an atypical, after-hours brainstorming session. Also there were snacks and beverages.
"Draw, on anything, on everything." The words my Design I professor imparted to me years ago. These words have always been a significant contributor to my incessant sketching, my creativity, and my ability to bring to life – on screen or on paper – the concepts in my mind.
Bonfire Effect is sponsoring FoCo Fondo's 2018 FondoFest (a biking event featuring an epic 100-mile gravel challenge). But this year's FondoFest isn't only for the gravel-grinding guru. It's a full day of biking and fun that's truly fit for the entire family - with courses geared toward everyone from the cycling aficionado to Strider-riding kiddos, plus New Belgium beer, food trucks, live bands, and more.
Colorado-based Droplet Measurement Technologies manufactures cutting-edge scientific instruments used to measure atmospheric aerosol particles, water droplets, and ice crystals from airborne and ground-based platforms. Having witnessed the catastrophic aftermath of the 2017 hurricane season, the company looked for a way to help.
Welcome to 2018! Now that we’re nearing the end of January, the gyms have finally cleared out, fast food drive-through lines are long again, and most household “we’re-finally-going-to-get-out-of-debt” budgets have been forgotten in the junk drawer...
So how do you turn your 2018 business goals into actionable roadmaps that lead to success? And how do you get your entire organization focused on the same goals and rowing in the same direction?
The holidays for some are marked by copious amounts of cookies, caramel corn, and candy canes. But let’s be honest, cocktails and Christmas go together like Santa and his sleigh (or more realistically, two-hour lines at the mall… yet another reason for a good stiff drink!).
So put on A Perry Como Christmas and lift your spirits high with our take on this tried-and-true concoction.
Many of you have probably caught on to our clear penchants for both bourbon and bonfires. And yet, while we won’t ever turn down a good glass of whiskey, it’s our fiery focus and spirited desire to “start something” that really guide who we are and what we do every day.
This steady spark, this burning need to build and forge and grow and inspire (no matter the territory or terrain), gives us the fuel we need to work, play, serve, and live with passion.
Our first annual Holiday Food Cookoff was a stuff-your-face success. Not only did we fill up on heaping platefuls of festive goodness (then attempt to function the rest of the day under the lingering effects of food comas). We also voted on standout recipes in three categories… though only one took home the coveted first prize.
There’s no shortage of things to love about fall: bright colors, crisp, clear days, and let’s not forget...comfort food. But for those of us at Bonfire Effect, our annual pumpkin carving shindig is definitely a fall favorite front-runner…though Travis’ (in)famous pumpkin martinis might have something to do with that.
“Why does it take so long to nurture a lead… when will our content campaign actually produce a sale… what’s the fastest way to get a cold lead to be sales ready?” Questions like these from client executives have led us at Bonfire Effect to make a critical confession about content: most content doesn’t convert to sales (or sales opportunities) very fast…if ever.
So for the past couple years, we've been perfecting a strategy to quickly move cold (or even stale) B2B leads to sales-ready B2B leads in days. Here's what we’ve discovered...
We’re beyond excited to welcome Purpose Brewing & Cellars to our growing roster of clients (and not just so we can product test some awesome beers). Our team has had a blast helping this brand-new craft brewery find its unique place in the beer mecca of Fort Collins, with a fresh logo that tells one cool story.
There’s a lot of talk out there about the importance of brand authenticity. A quick Google search on the topic spouts out over eight million results. And according to Cohn & Wolfe’s “Authentic 100,” a global report on the role of authenticity in business, nearly 90 percent of consumers claim they’re willing to reward and support a brand they perceive as authentic. Wowza!
But at the end of the day, what makes a brand truly authentic? Handcrafted products… a meaningful mission… stellar service? And is it actually possible for today’s businesses to ignite interest, gain loyalty, and stand out in this dizzying digital world—simply by being real?
A while back, we gave a glance into our initial groundwork on creating a proven and affordable turnkey lead-generation systems for our clients—initially focused on government contractors (see: Newfangled opportunities for B2G)—which provides accessible growth strategies that allow you to grow and compete effectively (without draining your budget). Now, we’re stoked to share that our SalesFlume system is officially live!
When I was in high school, I was fascinated by the prospect of becoming a forensic psychologist. I was (and still am, for full disclosure) that nerd who sat entranced by episode after episode of Forensic Files and Criminal Minds...
Unfortunately, my crime fighting, psycho stopping aspirations came to an abrupt halt after my first couple of biology courses in college (pre-reqs for any psychology major). I knew that no job, no matter how thrilling or interesting, was worth subjecting myself to that many science labs and exams for the remainder of my college experience.
And while some of us re-enter a familiar routine of carpool lanes, sack lunches, and parent-teacher conferences (plus significantly quieter days and blissfully early nights), others can’t help but reminisce about the good ol’ days...
We’ve said it before, and we’ll say it again… The (not-so-secret) secret sauce behind our growing agency is our standout team. And this month, it just so happens that one of our own had a chance to get out there and do us proud.
My wife and I just celebrated six years of marriage last month. I’m incredibly lucky that she hasn’t figured out just how lopsided our marriage is—I’ll never tire of being asked, “How did YOU score her!?” And like many couples, juggling two kids, several moves, medical adventures, and (theoretically) college and retirement savings over those years has led to some…let’s say “passionate” conversations around money. Naturally, there are competing priorities, differences in models passed on from childhood, and gaps in risk tolerance, all butting up against good ol’ inconvenient financial realities.
But my most passionate financial conversations haven’t happened at home with my wife… They’ve happened at work with my colleagues...
DNA tests have the power to share a lot of information, everything from identifying our ancestors to solving previously unsolvable crimes to helping predict your chance of getting cancer. It’s invaluable insight for those who want to live an informed life.
Too bad there’s not a business-world equivalent…or is there?
If you’ve spent much time around those of us at Bonfire Effect, you’ve probably caught on that we’re not big fans of “comfort zone” marketing (or living, for that matter). On the contrary, we’re all about stepping out and having the courage to start something…whenever and wherever possible. After all, you’ll never blaze new trails if you don’t get off the beaten path now and again.
With that in mind, we’re eager to break ground on a breakthrough opportunity for our current and future clients.
In this day and age, we hear a lot about companies who want to distribute “thought leadership.” (Hooray, for sharing valuable information!) However, when they actually sit down to create said thought leadership, they quickly discover that developing exceptional content requires two things on which many marketing departments often run short: time and labor (boo). Consequently, what started as a “Let’s write a piece that changes the world!” quickly devolves into “How fast can someone bang out a blog on that?”
To help you produce high-quality thought leadership content, we’ve compiled some characteristics designed to make it easier to differentiate thought leadership from traditional marketing.
Our vision for Bonfire Effect, that initial spark that ignited our full-fledged, fiery approach to creative marketing, has always involved being an indispensable extension of our clients’ businesses—bringing to light unique steps and strategies that pave the simplest, most effective path to prosperity.
That’s why we’re eager to pull out our latest piece of content marketing gear, so to speak…something that will allow us to keep delivering the authenticity, trust, and value that we strive for in each of our client relationships.