it’s never just about “the work”
It’s about what it does and what it means for your business. This is the lens we look through in executing on behalf of our clients. We create and roll out comprehensive strategies, campaigns, and platforms to build momentum, increase awareness, and deliver definitive, sustained results.
"Rock the Clone" Campaign Theme & Design
The Thermo Fisher Scientific team engaged Bonfire Effect to elevate and evolve the “Rock the Clone” theme with highly visible and scalable creative imagery and messaging. The final go-to-market products held notes of the original campaign while fine-tuning the value propositions of the respective product families. All for a bold, emotive, and energetic cloning workflow experience that was music to scientists’ ears.
A New Look, Logo, Brand Position, & Website
As a leading provider of cloud and aerosol instruments around the world, Droplet needed a fresh visual identity and brand platform that would not only elevate their brand, but also communicate the mission at the heart of their company: To help scientists propel breakthroughs for the good of people and planet.
Custom Illustration for a molecular bio magazine - Part 3
Through vibrant, relatable design, custom illustration, and thematic development, the Bonfire Effect team helped heighten engagement and drive awareness among post-millennial scientists in Thermo Scientific’s emerging and key markets.
Custom Illustration for a Molecular Bio Magazine - Part 2
Bonfire Effect developed a creative video game concept, illustrative design, and messaging direction for the Chinese Marketplace issue from Thermo Scientific . The end result? An approachable, engaging approach to science that compelled young researchers to “take control.”
Ion Torrent Campaign Theme Development
Thermo Fisher Scientific engaged Bonfire Effect to develop options for creative campaign themes, high-level messages, and distinctive designs to show the clear advantages of their Ion Torrent focused NGS applications.
Scientific Workflow Illustrations
To help launch their QuantStudio™ 6 and 7 Pro Real-Time PCR Systems, Thermo Fisher Scientific hired Bonfire Effect to develop custom illustrations that captured “A Day in the Life of a PCR Pro.”
Custom Illustration for a Molecular Bio Magazine - Part 1
To create an impactful 2019 Marketplace concept and visual approach for Thermo Scientific, Bonfire Effect produced thematic language and support messaging, brought to life with original illustrations and detailed design.