it’s never just about “the work”
It’s about what it does and what it means for your business. This is the lens we look through in executing on behalf of our clients. We create and roll out comprehensive strategies, campaigns, and platforms to build momentum, increase awareness, and deliver definitive, sustained results.
Building the brand for an employee healthcare plan
The Bonfire Effect team was instrumental in the development of Tengo Employee Health, handling all naming, messaging, logo design, visual identity, and strategy around the offering.
Wine Labels
Sweet Heart Winery needed a recognizable logo and look to define their emerging Signature Series – a high-end lineup of wines marked by exceptional grape varietals, exclusive growing regions, an extended aging process, and artful attention from the winemaker.
Corporate Rebrand & Web Design
SAFEbuilt needed to refresh its branding, messaging, and website to reflect the company’s commitment to people and their work of building communities where citizens can safely live, work, and play.
Travel Program Naming
Inspirato with American Express needed to elevate the program name to better reflect the Inspirato brand, as well as set the stage for a potentially broader membership rewards program in the future.