Thermo Fisher Scientific Ready-to-Go COVID-19 Testing Program Campaign

How Thermo Fisher Scientific is helping the world get back to business (and play) with a simple, Coronavirus testing program

A school is more than a building. A summer camp is more than a rope swing. An airport is more than a terminal. These are places where people are equipped and empowered – to dream, discover, explore, and grow to become who they are meant to be.

And this is what was at stake when Bonfire Effect was brought in to help build a campaign to launch the Thermo Fisher Scientific™ ReadyCheckGo™ Testing Program.

This simple, complete coronavirus testing program helps school administrators and summer camp directors alike confidently keep the future of our world in motion. For this campaign, we developed creative concept copy and design that informs and inspires key decision makers that there is a solution they can use to get the next pilots, chemists, and supreme court justices of the world back on track, and empower their potential with complete, confident coronavirus testing.