Thermo Fisher Scientific: OEM Campaign
Thermo Fisher Scientific offers one of the most robust OEM solutions on the market. However, they faced a problem—lack of awareness among their primary audience.
Background
Life-altering scientific advancements are time-sensitive. Innovations like rapid COVID-19 testing programs and cancer diagnostic products can be hindered by competing priorities, regulatory changes, and supply shortages. This underscores the need for a scalable original equipment manufacturer (OEM) partner and plan.
Enter the Genetic Sciences OEM and Commercial Supply team at Thermo Fisher Scientific. Access to commercial rights for assay developers racing to market? Check. Start-to-finish customization? That, too. And security of supply and scalable manufacturing? Unmatched.
Challenge
Despite a robust offering and being a world leader in the biotech space, Thermo Fisher Scientific lacked a clear and compelling position, message, and visual design system for its powerful OEM solution. This impacted their ability to drive greater awareness and understanding among C-suite and R&D decision-makers.
Solution
Driven by the urgency of innovation and the opportunity to make an impact, Bonfire Effect partnered with Thermo Fisher Scientific to develop a visually impactful and persona-centered creative campaign, content, and interactive solution landing page.
The creative campaign highlights the flexibility of OEM services with an energetic, people-centric narrative. The use of geometric design elements conveys organized complexity, representing the intricacies of go-to-market scientific breakthroughs. Persona-based photography and icons allow the design to easily adapt to varying audiences and applications.
The messaging is directed at C-suite and R&D decision-makers with an inspiring, confident tone. It addresses the audience's pain points and positions the brand as the most qualified guide to help bring their life-saving discoveries to market.
The Effect
The collaboration between Thermo Fisher Scientific and Bonfire Effect has resulted in a powerful campaign that not only raises awareness but also establishes Thermo Fisher as a leading OEM partner in the scientific community. Today, the OEM & Commercial Supply division has become better known and understood, facilitating the journey from idea to product to market. Their commitment to innovation and their invaluable contribution to advancements in science are now more evident than ever before.
