Brand Building for a Rad Colorado Cycling Company
Bikers just want to have fun. Meet the new brand that makes that motto their mission.
Bottom line: biking should be fun. That’s the philosophy that inspired the new cycling brand from international cycling pros Whitney and Zack Allison. Bike Sports delivers a racing team, bike fit studio, and cycling expeditions and experiences to help people reimagine or rediscover their love of biking. Regardless of skill level or intended destination.
Whitney and Zack entrusted Bonfire Effect to bring their biking brand to life. Our creative team developed a comprehensive look and feel for the brand, with a bright color palette and 80s-inspired logo that take us back to when biking was all about fun. The vivid hues and retro mark showcase the passion that propels the brand – compelling bike lovers from Northern Colorado and beyond to come along for the ride.
