Services
Capabilities
At Bonfire Effect, we’ve reimagined the change process. We put the focus firmly on your people—and keep it there. We emphasize empathy and help you create and guide change instead of mandating it. We partner with you to write your new story.
At the center is change empathy—because successful change is all about the employees. Change empathy is an “other-centered” approach to ensure a deep understanding of where employees are, psychologically and professionally. Here, we look at your employees’ "change curve," their needs, desires, and purpose. We listen. Then we involve key team members in designing employee-centric strategies.
Taking the best practices of marketing (and our vast experience as a creative agency), we apply a “marketing funnel” approach to change. Years in branding and campaigns allow us to create the right story, engage with vivid campaigns, and move employees excitedly through the “funnel,” from “unaware” to “engaged” to “purchase” to “loyalty.”
This part is how most change initiatives are implemented: stakeholder engagement, change objectives, impact / risk assessments, communication, training, change networks, adoption metrics, and the like. These elements provide an absolutely crucial structure. We’ve taken the best and reorganized them to maximize effectiveness. How does it all come together? Through what we call the 5 Es.
Approach
Our change management team has decades of experience, knowledge, and hard-won wisdom—much of it gained while working for companies recognized as global leaders in tech, consulting, and change. We take the best practices in change management and infuse them with an innovative approach for more holistic results for you and your organization.
RESOURCES
Are you ready to change change? Start with an analysis of where you are on your journey via our free Change Health Assessment. From there, let’s pull up a chair and set change afire!
