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WHAT'S WRONG WITH CONTENT?

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WHAT'S WRONG WITH CONTENT?

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Blogs and social media are wasting your time

Don’t get us wrong, long-tail nurturing content (emails, newsletters, blog posts, social media, etc.) does have a place in your funnel.

This kind of content is great for nurturing uninterested prospects over months or years. That's why we call this "low-velocity content."

The problem is that this content doesn't give a way for interested leads to quickly move through the marketing qualification process.

 

 
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Invest in high-velocity first

Instead of spending 95 percent of your time, energy, and dollars on low-velocity content (and waiting months or years for conversions), you’ll be better served by forging a foundation of high-velocity content. Once this foundation is in place, then you can start investing in blogs and social again (always pointing to your high-velocity foundation).

High-velocity content is content that attracts cold leads because it solves a real problem--building rapport and loyalty between you and the lead.

Content includes:

  • Webinars / events (fastest)

  • White papers (next fastest)

  • Case studies (third fastest)

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But let's be 100% honest and clear...

High-velocity content takes a bit more effort on the front end to produce; however, it yields far better ROI in the end--turning cold traffic into warm leads in just days... instead of months.

Since the top complaints about high-velocity content (like webinars) are that they are difficult to create, complex to execute, and expensive to outsource, we wanted to develop a solution for overcoming all three challenges.

In fact, we created TWO solutions...

Option #1 - Customized, turnkey, high-velocity thought leadership campaign... done for you. (This is a monthly subscription where we do everything for you... it's your easiest option.)

Option #2 - 8-Week Step-by-Step Guided Kick Start Toward High-ROI Marketing Firepower. (This is a training and coaching program that gives you everything you need to go-live using your own internal resources... it's your least expensive option.)

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GET IN TOUCH

970.669.8000 EMAIL

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GET IN TOUCH

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