Accurence is a Westminster-based company that creates smart property insurance solutions for adjusters and contractors – helping them confidently assess inspection data, automate repair scope, and run a consistently smarter business as a result. The Accurence brand is focused on “building the future” for the continually evolving insurance industry – with sophisticated technology that brings accuracy and intelligence into the claims process.
The dynamic team at Accurence spouts brilliance from a newly constructed building overlooking the Front Range. And while the workspace has always been attractive, comfortable, and functional, it did little to convey the company’s forward-thinking philosophy, show off the team’s personality, or inspire ongoing innovation… until recently.
Accurence engaged Bonfire Effect to conceptualize, design, and implement an environmental rebrand of their space. Our team incorporated distinctive colors, messaging, and designs to tell the Accurence story and bring the brand to life within the once-cold walls of their office building. Now, the bold, purposeful, eye-catching landscape of the Accurence workspace helps cultivate a sense of pride among employees, reinforce the company’s mission among visitors and clients, and create an inspiring springboard for future work.
ASSOCIATES IN FAMILY MEDICINE, P.C.
ASSOCIATES IN FAMILY MEDICINE, P.C.
Associates in Family Medicine is the largest locally owned medical group in Northern Colorado, with offices in Fort Collins, Loveland, and Windsor. For over 50 years, Associates in Family Medicine has served the health care needs of Northern Colorado families—delivering local, compassionate care to every body to ease every mind.
There is a movement underway in our communities that has the potential to change health care for good. People are taking control of their health by seeking out and supporting local options for healthier food, active lifestyles, and genuinely down-to-earth health care professionals. As the largest locally owned medical group in Northern Colorado, Associates in Family Medicine strongly supports this movement.
What the Health, NoCo is an exciting, hyperlocal campaign that highlights AFM’s physicians and staff from a refreshingly human, authentically approachable point of view. With a strong focus on healthy lifestyles and local events—plus, glimpses into the lives and interests of AFM team members outside of work—What the Health, NoCo employs a dynamic campaign website, community events, and rigorous social media to build significant brand awareness and preference for world-class health care delivered by hometown professionals.
As Northern Colorado locals, we always look forward to the annual food and festivities at Taste of Fort Collins. Associates in Family Medicine had the opportunity to be one of the top sponsors for the 2016 event. Bonfire Effect helped AFM promote and manage booth areas that would showcase their active role in the local community.
The first booth offered a place for attendees to mingle with AFM staff and providers as they signed up for fantastic prizes from local vendors. Bonfire Effect set up the second booth near the AFM KidZone, where parents could watch their kids from lounge chairs or tables and even get sunscreen for fun in the sun. We also created prize packages to give people a little taste of what Fort Collins has to offer—from fishing trips or rafting adventures on the Poudre River to dinner at a local restaurant, an all-expenses-paid round of golf, or a relaxing spa experience.
Our team handled all of the strategy and planning details for AFM’s sponsorship of Taste of Fort Collins. We orchestrated a full campaign that included promotion through radio, social, and website platforms, as well as emails, volunteer and partnership coordination, prize gathering, and event signage.
A LITTLE TASTE OF FORT COLLINS PRIZES
Associates in Family Medicine needed to update frequently used patient information folders to better align with their overall brand.
Bonfire Effect designed visually appealing folders to showcase AFM's professional yet approachable reputation in the Northern Colorado community.
From the beginning, Associates in Family Medicine has been committed to helping individual patients while also fostering healthy communities. That’s why this Northern-Colorado-grown, fast-expanding family practice stays firmly rooted in all things local—from community service organizations and active living programs to creative opportunities for food and fun.
To reinforce AFM’s active and vibrant role in the Northern Colorado community, the Bonfire Effect team identified a way for them to “cultivate” support for local farmers, fresh, savory foods, and good causes throughout Fort Collins—all by sponsoring the first-ever Farm Weekend event.
Bonfire Effect worked with Fortified Collaborations to secure AFM’s sponsorship of the weekend’s various farm and food festivities, which included a farm open house, the Tour de Farms bike ride, the 3 Forks Progressive Farm Dinner, and the Fort Collins Peach Festival.
Our gang then completed engaging design and messaging concepts to promote the 2017 Farm Weekend and to build a distinctive booth experience for AFM at the Peach Festival. We used social media and local print advertising to spread the word and build excitement around the event. And to uphold AFM’s philosophy on giving back, we created a fun way for Peach Festival participants to pay it forward. As part of the “Win a Prize, Give a Prize” campaign, booth visitors had the chance to spin the Wheel o’ Health and land fabulous prizes. And for every person who stopped by, AFM made a donation on their behalf to support a local charity.
When everything was said and done, the 2017 Farm Weekend cultivated by AFM was a tremendous success. AFM was able to generate substantial awareness around their community-centered mentality while also donating $3,150 to three fantastic charities that all contribute to a stronger, healthier Northern Colorado: Bike Fort Collins, The Growing Project, and The Family Center La Familia.
With offices in Fort Collins, Loveland, and Windsor, Associates in Family Medicine (AFM) is the largest locally owned medical group in Northern Colorado. For more than 50 years, AFM has served the health care needs of Northern Colorado families – delivering local, compassionate care to every body to ease every mind.
As a medical practice, AFM is always on the lookout for techniques and treatments that will help patients stay healthy and, whenever possible, make it easier to manage their health care. And while the existing website compiled valuable information, the way in which that information was conveyed didn’t always reflect the warm and welcoming approach AFM providers are known for.
After a series of collaborative meetings with AFM administrators and staff to identify the goals for the new and improved site, we prioritized the following objectives:
In addition to the complete rebuild of the site, we launched it at a new domain: AFMnoco.com (previously AFMfc.com). Chosen to more accurately represent the Northern Colorado regional presence, the new domain also better aligns with the AFM social media account names (e.g., @AFMnoco on Twitter and Instagram).
Having served the town of Windsor for over a decade, Associates in Family Medicine has a wholehearted commitment to this thriving NoCo community – a place that many of their providers and staff members are proud to call home. That’s why AFM is giving Windsor their all – moving their current Windsor office to a brand-new urgent care and primary care facility in Spring 2019, one that will deliver expanded services and ongoing support to the growing local community.
To reinforce AFM’s long history in Windsor, communicate their deep-rooted dedication to the community, and generate buzz around the all-new urgent care, Bonfire Effect worked to strategize and implement a high-impact marketing campaign with an authentic hometown vibe – complete with campaign theme, messaging, web content, press release, digital promotion, print collateral, and more.
Highlighting AFM’s distinctive combination of neighborhood family doctors and high-level health care, our team created a meaningful and memorable theme: “Here for Good.” This approachable, heartfelt message is positioned to guide and carry the campaign all the way from groundbreaking to final building completion – underscoring AFM’s purposeful investment in Windsor and unmoving commitment to their hometown community. The “Here for Good” message also reflects AFM’s larger purpose as a family medical practice: to be good and do good for the patients they serve.
Construction of the new AFM urgent care and primary care building kicked off this summer, and it’s well on the way to supporting a healthier Windsor. As this exciting campaign moves forward, stay tuned on the construction progress by following AFM on Facebook and Instagram. And watch for more on how AFM is “Here for Good.”
BROTHER MOBILE SOLUTIONS
BROTHER MOBILE SOLUTIONS
Brother Mobile Solutions, Inc. (BMS) is a division of the $7 billion multinational Brother Group of companies, a brand known worldwide for quality and excellence. With innovative mobile printing and labeling solutions, BMS equips businesses of all kinds and sizes with superior printing mobility for the modern world.
Bonfire has implemented an ongoing content marketing campaign for BMS, and we’re looking forward to expanding the positive momentum for this well-respected company as they assert themselves in the mobile printing space. This campaign is designed to boost brand awareness, increase the company’s reach into various vertical markets, and establish BMS as a thought leader in the world of mobile printing.
LANDING PAGE #1
LANDING PAGE #2
Kicking off 2017 right, Brother Mobile Solutions ventured to New York City for one of the retail industry’s largest events. At the National Retail Federation Retail’s BIG Show 2017 in January, Brother let visitors get their hands on the all-new, incredibly compact, wireless RuggedJet® 2 mobile printer, offering free product demos and familiarizing people with the company’s full line of retail solutions. We had a blast designing and promoting the Brother booth for this flagship event.
POST-SHOW LANDING PAGE
Ruggedly compact mobile printers from Brother Mobile Solutions cover a lot of ground – from the sales floors and checkout queues of retail stores to industrial warehouses, public safety vehicles, healthcare facilities, and more. No doubt about it… these powerful little devices have no trouble working where you work. And when it comes to helping pest control workers thwart hordes of sinister pests while combating pesky swarms of paperwork, Brother's PocketJet 7 printers are crushing it!
To create more "buzzzz…" (pun intended) around the full-page printing power that PocketJet® 7 mobile printers bring to pest control applications, our creative team developed a theme and strategy for an email campaign that would reach both Brother's existing customers and a new list of key prospects within the pest management industry.
The "We're Crushing It" campaign concept alluded to the tough tasks and challenges that pest control workers encounter on a daily basis while also conveying a sense of unbeatable confidence in the reliability and performance of PocketJet 7 printers – tools that help pest management pros finish the job by eradicating printing problems in the field and crushing the paperwork pest.
And by using the email to share a premium piece of content, we helped Brother capitalize on their story and position themselves as a true authority in the pest management industry. Email recipients had the opportunity to download a case study and see how Rollins, Inc., the nation's leader in pest control, is putting bug-free mobile printing to work with PocketJet 7 printers.
Within an hour of send, the email yielded a record number of net new leads – with 50 demo requests from previously unqualified prospects. This campaign prompted more demo requests than any other single email to date while also increasing traffic to the Rollins case study.
Brother Mobile Solutions has spent the last several years developing a mobile printer that would do more than just meet the needs of today’s mobile workforces. By working hand-in-hand with actual customers, they built a product that exceeds the expectations of on-the-go professionals and helps solve some of their biggest challenges on the job.
The RuggedJet 4200 is Brother’s newest addition to their popular line of RuggedJet mobile printers. To help launch this product into printer stardom among their prospective and existing customers alike, Brother asked Bonfire Effect to strategize and implement a new product marketing campaign – complete with campaign theme, messaging, web content, digital and print advertising, emails, and social content.
To emphasize the huge amount of real customer collaboration that went into the development of RuggedJet 4200, as well as the printer’s breakthrough technologies and features designed with real workforces in mind, our team created a robust campaign centered on a single, powerful theme: Built for Real. This theme carried through every component of the campaign, driving home the fact that Brother’s new RuggedJet 4200 is built for real work, real environments, real durability, real integration, and real mobility.
When all was said and done, the RuggedJet 4200 campaign was one of Brother’s most comprehensive, extensive, and successful product launches to date – covering a wide range of content platforms and effectively reaching audiences across key vertical markets, including public safety, transportation, and route accounting.
Campaign landing page, product pages, and website updates
RJ4200 live and on-demand webinar and promotion
8 product launch email drip campaign
2 horizontal ads, 18 vertical ads, and 3 vertical email ads
7 blog posts
16 social posts and ads
4 launch-day banners and tradeshow graphics
75+ instructional product and lifestyle photography
At Shoptalk 2017, commercetools showcased their game-changing cloud-based microservices platform—a solution that delivers a fluid, united shopping experience to help businesses and consumers lose the wait. We helped commercetools promote and design a distinctive and engaging booth experience, inviting attendees to explore the benefits of the microservices approach and discover “commerce at the speed of wow.”
A pre-show email campaign gave recipients a sneak peek at commercetools’ Shoptalk presence and generated excitement around the innovations that awaited them at the 2017 event. Eye-catching booth design and messaging, plus the chance to win free drones (yes, drones!), helped draw visitors in to the commercetools booth. And finally, dynamic in-booth engagement (including a timed Rubik’s Cube challenge) helped reinforce the company’s overarching message for fast-growing businesses looking to capitalize on a microservices approach: in order to “go big,” you’ve got to “go micro.”
EMAILS AND LANDING PAGE