Introduction

STRATEGY, PROMOTION, BOOTH DESIGN

From the beginning, Associates in Family Medicine has been committed to helping individual patients while also fostering healthy communities. That’s why this Northern-Colorado-grown, fast-expanding family practice stays firmly rooted in all things local—from community service organizations and active living programs to creative opportunities for food and fun.

To reinforce AFM’s active and vibrant role in the Northern Colorado community, the Bonfire Effect team identified a way for them to “cultivate” support for local farmers, fresh, savory foods, and good causes throughout Fort Collins—all by sponsoring the first-ever Farm Weekend event.

Bonfire Effect worked with Fortified Collaborations to secure AFM’s sponsorship of the weekend’s various farm and food festivities, which included a farm open house, the Tour de Farms bike ride, the 3 Forks Progressive Farm Dinner, and the Fort Collins Peach Festival.

Our gang then completed engaging design and messaging concepts to promote the 2017 Farm Weekend and to build a distinctive booth experience for AFM at the Peach Festival. We used social media and local print advertising to spread the word and build excitement around the event. And to uphold AFM’s philosophy on giving back, we created a fun way for Peach Festival participants to pay it forward. As part of the “Win a Prize, Give a Prize” campaign, booth visitors had the chance to spin the Wheel o’ Health and land fabulous prizes. And for every person who stopped by, AFM made a donation on their behalf to support a local charity.

When everything was said and done, the 2017 Farm Weekend cultivated by AFM was a tremendous success. AFM was able to generate substantial awareness around their community-centered mentality while also donating $3,150 to three fantastic charities that all contribute to a stronger, healthier Northern Colorado: Bike Fort Collins, The Growing Project, and The Family Center La Familia.

SOCIAL 

Introduction

With offices in Fort Collins, Loveland, and Windsor, Associates in Family Medicine (AFM) is the largest locally owned medical group in Northern Colorado. For more than 50 years, AFM has served the health care needs of Northern Colorado families – delivering local, compassionate care to every body to ease every mind.

WEBSITE

As a medical practice, AFM is always on the lookout for techniques and treatments that will help patients stay healthy and, whenever possible, make it easier to manage their health care. And while the existing website compiled valuable information, the way in which that information was conveyed didn’t always reflect the warm and welcoming approach AFM providers are known for.

After a series of collaborative meetings with AFM administrators and staff to identify the goals for the new and improved site, we prioritized the following objectives:

• Refresh the design to better align with the current AFM brand
• Provide a more user-centric design and navigation solution that better addresses customer needs
• Build a robust, integrated directory to make the search for a doctor, location, or specific service – as well as class and event schedules – more user-friendly and intuitive
• Support ongoing marketing efforts by adding promotional panels, integrated content throughout, and dedicated service pages (e.g., Active Living & Sports Medicine)
• Simplify the career listings and give position openings greater prominence for improved recruiting
• Improve the user experience and search engine optimization (SEO) by:
  • Integrating What The Health blog content into the website
  • Cross-linking content throughout the site wherever relevant
• Provide better editorial control for more streamlined updating
• Improve security by building on latest platforms with up-to-date plugins
• Design responsively so the site performs well on any device

In addition to the complete rebuild of the site, we launched it at a new domain: AFMnoco.com (previously AFMfc.com). Chosen to more accurately represent the Northern Colorado regional presence, the new domain also better aligns with the AFM social media account names (e.g., @AFMnoco on Twitter and Instagram).

RESULTS

• Drove greater engagement in the website’s debut week, with traffic up 22 percent
• Dramatically improved SEO, making it easier for users to find Associates in Family Medicine as well as providers, clinic and urgent care locations, and specific services they’re interested in
• A broader and deeper repository of engaging blog content that shares helpful information, healthy recipes, and other condition-specific resources
• Revamped navigation that puts the user in the driver’s seat and gets them to their destination in three or fewer “clicks”

GALLERY

New Site 

NRF Retail’s BIG Show 2017

PRE-SHOW OUTREACH, MESSAGING & DESIGN, CONFERENCE MARKETING

Kicking off 2017 right, Brother Mobile Solutions ventured to New York City for one of the retail industry’s largest events. At the National Retail Federation Retail’s BIG Show 2017 in January, Brother let visitors get their hands on the all-new, incredibly compact, wireless RuggedJet® 2 mobile printer, offering free product demos and familiarizing people with the company’s full line of retail solutions. We had a blast designing and promoting the Brother booth for this flagship event.

BOOTH IMAGES

Website