Gallery
CREATIVE PORTFOLIO
Gallery
CREATIVE PORTFOLIO
Case Studies
Accurence
Accurence
Accurence
Accurence
MEET ACCURENCE
Accurence is a Westminster-based company that creates smart property insurance solutions for adjusters and contractors – helping them confidently assess inspection data, automate repair scope, and run a consistently smarter business as a result. The Accurence brand is focused on “building the future” for the continually evolving insurance industry – with sophisticated technology that brings accuracy and intelligence into the claims process.
AN INSPIRING SPACE FOR INSPIRING WORK
The dynamic team at Accurence spouts brilliance from a newly constructed building overlooking the Front Range. And while the workspace has always been attractive, comfortable, and functional, it did little to convey the company’s forward-thinking philosophy, show off the team’s personality, or inspire ongoing innovation… until recently.
Accurence engaged Bonfire Effect to conceptualize, design, and implement an environmental rebrand of their space. Our team incorporated distinctive colors, messaging, and designs to tell the Accurence story and bring the brand to life within the once-cold walls of their office building. Now, the bold, purposeful, eye-catching landscape of the Accurence workspace helps cultivate a sense of pride among employees, reinforce the company’s mission among visitors and clients, and create an inspiring springboard for future work.
BEFORE
AFTER
Achilles
ACHILLES
Achilles
ACHILLES
INTRODUCTION
Bonfire Effect helped position Achilles Consulting Group as the preeminent consultant of its kind, working solely with men in executive leadership roles to identify blind spots and mitigate weak areas that may be inhibiting their ability to effectively lead.
Our team helped bring the company’s unique, highly specialized set of skills into the marketplace with an iconic and symbolic name, a strong logo, messaging strategy and tagline, professional look and feel, and business card design. We also contributed to the design of their lean, minimalist website intended to pique interest and create a sense of high-end exclusivity in terms of clientele served.
GALLERY
BRANDING AND COLLATERAL
BUSINESS CARDS
LOGO AND BRANDING
“Working with Johnny and the team at Bonfire Effect has truly been a pleasure. Their creative insights, design suggestions, and commitment to compelling narratives helped me establish a brand for my consulting business that I am confident will serve me well in the future. Their suggestions were always on point, and their authentic enthusiasm about our work together sparked a passion and energy in me that moved my dream into a successful reality!”
— President, Achilles Consulting Group
Associates in Family Medicine, P.C.
ASSOCIATES IN FAMILY MEDICINE, P.C.
Associates in Family Medicine, P.C.
ASSOCIATES IN FAMILY MEDICINE, P.C.
INTRODUCTION
Associates in Family Medicine is the largest locally owned medical group in Northern Colorado, with offices in Fort Collins, Loveland, and Windsor. For over 50 years, Associates in Family Medicine has served the health care needs of Northern Colorado families—delivering local, compassionate care to every body to ease every mind.
GALLERY
CAMPAIGN DEVELOPMENT AND MANAGEMENT
There is a movement underway in our communities that has the potential to change health care for good. People are taking control of their health by seeking out and supporting local options for healthier food, active lifestyles, and genuinely down-to-earth health care professionals. As the largest locally owned medical group in Northern Colorado, Associates in Family Medicine strongly supports this movement.
What the Health, NoCo is an exciting, hyperlocal campaign that highlights AFM’s physicians and staff from a refreshingly human, authentically approachable point of view. With a strong focus on healthy lifestyles and local events—plus, glimpses into the lives and interests of AFM team members outside of work—What the Health, NoCo employs a dynamic campaign website, community events, and rigorous social media to build significant brand awareness and preference for world-class health care delivered by hometown professionals.
CAMPAIGN WEBSITE
COLLATERAL
PROMOTIONAL MATERIAL
SIGNAGE
ADVERTISING
SOCIAL
INTRODUCTION
As Northern Colorado locals, we always look forward to the annual food and festivities at Taste of Fort Collins. Associates in Family Medicine had the opportunity to be one of the top sponsors for the 2016 event. Bonfire Effect helped AFM promote and manage booth areas that would showcase their active role in the local community.
The first booth offered a place for attendees to mingle with AFM staff and providers as they signed up for fantastic prizes from local vendors. Bonfire Effect set up the second booth near the AFM KidZone, where parents could watch their kids from lounge chairs or tables and even get sunscreen for fun in the sun. We also created prize packages to give people a little taste of what Fort Collins has to offer—from fishing trips or rafting adventures on the Poudre River to dinner at a local restaurant, an all-expenses-paid round of golf, or a relaxing spa experience.
GALLERY
EVENT MANAGEMENT AND PROMOTION
Our team handled all of the strategy and planning details for AFM’s sponsorship of Taste of Fort Collins. We orchestrated a full campaign that included promotion through radio, social, and website platforms, as well as emails, volunteer and partnership coordination, prize gathering, and event signage.
A LITTLE TASTE OF FORT COLLINS PRIZES
INTRODUCTION
Associates in Family Medicine needed to update frequently used patient information folders to better align with their overall brand.
GALLERY
PATIENT FOLDERS
Bonfire Effect designed visually appealing folders to showcase AFM's professional yet approachable reputation in the Northern Colorado community.
GENERAL FOLDER
PEDIATRIC FOLDER
OBSTETRIC FOLDER
AFM Farm Weekend
AFM Farm Weekend
Introduction
STRATEGY, PROMOTION, BOOTH DESIGN
From the beginning, Associates in Family Medicine has been committed to helping individual patients while also fostering healthy communities. That’s why this Northern-Colorado-grown, fast-expanding family practice stays firmly rooted in all things local—from community service organizations and active living programs to creative opportunities for food and fun.
To reinforce AFM’s active and vibrant role in the Northern Colorado community, the Bonfire Effect team identified a way for them to “cultivate” support for local farmers, fresh, savory foods, and good causes throughout Fort Collins—all by sponsoring the first-ever Farm Weekend event.
Bonfire Effect worked with Fortified Collaborations to secure AFM’s sponsorship of the weekend’s various farm and food festivities, which included a farm open house, the Tour de Farms bike ride, the 3 Forks Progressive Farm Dinner, and the Fort Collins Peach Festival.
Our gang then completed engaging design and messaging concepts to promote the 2017 Farm Weekend and to build a distinctive booth experience for AFM at the Peach Festival. We used social media and local print advertising to spread the word and build excitement around the event. And to uphold AFM’s philosophy on giving back, we created a fun way for Peach Festival participants to pay it forward. As part of the “Win a Prize, Give a Prize” campaign, booth visitors had the chance to spin the Wheel o’ Health and land fabulous prizes. And for every person who stopped by, AFM made a donation on their behalf to support a local charity.
When everything was said and done, the 2017 Farm Weekend cultivated by AFM was a tremendous success. AFM was able to generate substantial awareness around their community-centered mentality while also donating $3,150 to three fantastic charities that all contribute to a stronger, healthier Northern Colorado: Bike Fort Collins, The Growing Project, and The Family Center La Familia.
ADS
SOCIAL
EVENT PHOTOGRAPHY
AFM Website
AFM Website
Introduction
With offices in Fort Collins, Loveland, and Windsor, Associates in Family Medicine (AFM) is the largest locally owned medical group in Northern Colorado. For more than 50 years, AFM has served the health care needs of Northern Colorado families – delivering local, compassionate care to every body to ease every mind.
WEBSITE
As a medical practice, AFM is always on the lookout for techniques and treatments that will help patients stay healthy and, whenever possible, make it easier to manage their health care. And while the existing website compiled valuable information, the way in which that information was conveyed didn’t always reflect the warm and welcoming approach AFM providers are known for.
After a series of collaborative meetings with AFM administrators and staff to identify the goals for the new and improved site, we prioritized the following objectives:
- Refresh the design to better align with the current AFM brand
- Provide a more user-centric design and navigation solution that better addresses customer needs
- Build a robust, integrated directory to make the search for a doctor, location, or specific service – as well as class and event schedules – more user-friendly and intuitive
- Support ongoing marketing efforts by adding promotional panels, integrated content throughout, and dedicated service pages (e.g., Active Living & Sports Medicine)
- Simplify the career listings and give position openings greater prominence for improved recruiting
- Improve the user experience and search engine optimization (SEO) by:
- Integrating What The Health blog content into the website
- Cross-linking content throughout the site wherever relevant
- Provide better editorial control for more streamlined updating
- Improve security by building on latest platforms with up-to-date plugins
- Design responsively so the site performs well on any device
In addition to the complete rebuild of the site, we launched it at a new domain: AFMnoco.com (previously AFMfc.com). Chosen to more accurately represent the Northern Colorado regional presence, the new domain also better aligns with the AFM social media account names (e.g., @AFMnoco on Twitter and Instagram).
RESULTS
- Drove greater engagement in the website’s debut week, with traffic up 22 percent
- Dramatically improved SEO, making it easier for users to find Associates in Family Medicine as well as providers, clinic and urgent care locations, and specific services they’re interested in
- A broader and deeper repository of engaging blog content that shares helpful information, healthy recipes, and other condition-specific resources
- Revamped navigation that puts the user in the driver’s seat and gets them to their destination in three or fewer “clicks”
GALLERY
New Site
AFM Here For Good
AFM Here For Good
Having served the town of Windsor for over a decade, Associates in Family Medicine has a wholehearted commitment to this thriving NoCo community – a place that many of their providers and staff members are proud to call home. That’s why AFM is giving Windsor their all – moving their current Windsor office to a brand-new urgent care and primary care facility in Spring 2019, one that will deliver expanded services and ongoing support to the growing local community.
Afm windsor – “here for good”
To reinforce AFM’s long history in Windsor, communicate their deep-rooted dedication to the community, and generate buzz around the all-new urgent care, Bonfire Effect worked to strategize and implement a high-impact marketing campaign with an authentic hometown vibe – complete with campaign theme, messaging, web content, press release, digital promotion, print collateral, and more.
Highlighting AFM’s distinctive combination of neighborhood family doctors and high-level health care, our team created a meaningful and memorable theme: “Here for Good.” This approachable, heartfelt message is positioned to guide and carry the campaign all the way from groundbreaking to final building completion – underscoring AFM’s purposeful investment in Windsor and unmoving commitment to their hometown community. The “Here for Good” message also reflects AFM’s larger purpose as a family medical practice: to be good and do good for the patients they serve.
The Work
Campaign landing page, press release, and web banner
AFM Windsor brochure
Lifestyle photography with the awesome Randy Pfizenmaier of Fusebox Studio
”Here for Good” buttons and T-shirts
ON THE HORIZON
Construction of the new AFM urgent care and primary care building kicked off this summer, and it’s well on the way to supporting a healthier Windsor. As this exciting campaign moves forward, stay tuned on the construction progress by following AFM on Facebook and Instagram. And watch for more on how AFM is “Here for Good.”
GET IN TOUCH
Brother Mobile Solutions
BROTHER MOBILE SOLUTIONS
Brother Mobile Solutions
BROTHER MOBILE SOLUTIONS
INTRODUCTION
Brother Mobile Solutions, Inc. (BMS) is a division of the $7 billion multinational Brother Group of companies, a brand known worldwide for quality and excellence. With innovative mobile printing and labeling solutions, BMS equips businesses of all kinds and sizes with superior printing mobility for the modern world.
GALLERY
CAMPAIGN DEVELOPMENT, IMPLEMENTATION, AND MANAGEMENT
Bonfire has implemented an ongoing content marketing campaign for BMS, and we’re looking forward to expanding the positive momentum for this well-respected company as they assert themselves in the mobile printing space. This campaign is designed to boost brand awareness, increase the company’s reach into various vertical markets, and establish BMS as a thought leader in the world of mobile printing.
CONTENT MARKETING
LANDING PAGE #1
EMAIL #1
EMAIL #2
LANDING PAGE #2
BMS NRF Booth
BMS NRF Booth
