Case Studies

MEET ACCURENCE

Accurence is a Westminster-based company that creates smart property insurance solutions for adjusters and contractors – helping them confidently assess inspection data, automate repair scope, and run a consistently smarter business as a result. The Accurence brand is focused on “building the future” for the continually evolving insurance industry – with sophisticated technology that brings accuracy and intelligence into the claims process.

AN INSPIRING SPACE FOR INSPIRING WORK

The dynamic team at Accurence spouts brilliance from a newly constructed building overlooking the Front Range. And while the workspace has always been attractive, comfortable, and functional, it did little to convey the company’s forward-thinking philosophy, show off the team’s personality, or inspire ongoing innovation… until recently.  

Accurence engaged Bonfire Effect to conceptualize, design, and implement an environmental rebrand of their space. Our team incorporated distinctive colors, messaging, and designs to tell the Accurence story and bring the brand to life within the once-cold walls of their office building. Now, the bold, purposeful, eye-catching landscape of the Accurence workspace helps cultivate a sense of pride among employees, reinforce the company’s mission among visitors and clients, and create an inspiring springboard for future work.

BEFORE 

AFTER

INTRODUCTION

Bonfire Effect helped position Achilles Consulting Group as the preeminent consultant of its kind, working solely with men in executive leadership roles to identify blind spots and mitigate weak areas that may be inhibiting their ability to effectively lead.  

Our team helped bring the company’s unique, highly specialized set of skills into the marketplace with an iconic and symbolic name, a strong logo, messaging strategy and tagline, professional look and feel, and business card design. We also contributed to the design of their lean, minimalist website intended to pique interest and create a sense of high-end exclusivity in terms of clientele served.

GALLERY

BRANDING AND COLLATERAL

LOGO AND BRANDING

INTRODUCTION

Associates in Family Medicine is the largest locally owned medical group in Northern Colorado, with offices in Fort Collins, Loveland, and Windsor. For over 50 years, Associates in Family Medicine has served the health care needs of Northern Colorado families—delivering local, compassionate care to every body to ease every mind.

GALLERY

CAMPAIGN DEVELOPMENT AND MANAGEMENT

There is a movement underway in our communities that has the potential to change health care for good. People are taking control of their health by seeking out and supporting local options for healthier food, active lifestyles, and genuinely down-to-earth health care professionals. As the largest locally owned medical group in Northern Colorado, Associates in Family Medicine strongly supports this movement.

What the Health, NoCo is an exciting, hyperlocal campaign that highlights AFM’s physicians and staff from a refreshingly human, authentically approachable point of view. With a strong focus on healthy lifestyles and local events—plus, glimpses into the lives and interests of AFM team members outside of work—What the Health, NoCo employs a dynamic campaign website, community events, and rigorous social media to build significant brand awareness and preference for world-class health care delivered by hometown professionals.

CAMPAIGN WEBSITE

INTRODUCTION

As Northern Colorado locals, we always look forward to the annual food and festivities at Taste of Fort Collins. Associates in Family Medicine had the opportunity to be one of the top sponsors for the 2016 event. Bonfire Effect helped AFM promote and manage booth areas that would showcase their active role in the local community.

The first booth offered a place for attendees to mingle with AFM staff and providers as they signed up for fantastic prizes from local vendors. Bonfire Effect set up the second booth near the AFM KidZone, where parents could watch their kids from lounge chairs or tables and even get sunscreen for fun in the sun. We also created prize packages to give people a little taste of what Fort Collins has to offer—from fishing trips or rafting adventures on the Poudre River to dinner at a local restaurant, an all-expenses-paid round of golf, or a relaxing spa experience.

GALLERY

EVENT MANAGEMENT AND PROMOTION

Our team handled all of the strategy and planning details for AFM’s sponsorship of Taste of Fort Collins. We orchestrated a full campaign that included promotion through radio, social, and website platforms, as well as emails, volunteer and partnership coordination, prize gathering, and event signage.

A LITTLE TASTE OF FORT COLLINS PRIZES

INTRODUCTION

Associates in Family Medicine needed to update frequently used patient information folders to better align with their overall brand.

GALLERY

PATIENT FOLDERS

Bonfire Effect designed visually appealing folders to showcase AFM's professional yet approachable reputation in the Northern Colorado community.

GENERAL FOLDER

PEDIATRIC FOLDER

OBSTETRIC FOLDER 

INTRODUCTION

Brother Mobile Solutions, Inc. (BMS) is a division of the $7 billion multinational Brother Group of companies, a brand known worldwide for quality and excellence. With innovative mobile printing and labeling solutions, BMS equips businesses of all kinds and sizes with superior printing mobility for the modern world.

GALLERY

CAMPAIGN DEVELOPMENT, IMPLEMENTATION, AND MANAGEMENT

Bonfire has implemented an ongoing content marketing campaign for BMS, and we’re looking forward to expanding the positive momentum for this well-respected company as they assert themselves in the mobile printing space. This campaign is designed to boost brand awareness, increase the company’s reach into various vertical markets, and establish BMS as a thought leader in the world of mobile printing.

CONTENT MARKETING 

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