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Thermo Fisher Marketplace Issue 3

Thermo Fisher Marketplace Issue 3

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What did we do?

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Brother Mobile Solutions TD Launch

Brother Mobile Solutions TD Launch

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Brother Mobile Solutions RJ4250 Infographic

Brother Mobile Solutions RJ4250 Infographic

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Thermo Fisher Marketplace Issue 2

Thermo Fisher Marketplace Issue 2

Title

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Thermo Fisher - Applied Biosciences

Thermo Fisher - Applied Biosciences

Custom Illustrations

To help launch QuantStudio 6 and 7 Pro real-time PCR, Applied Biosystems hired Bonfire Effect to develop custom illustration to capture “A Day in the Life of a PCR Pro.”

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Thermo Fisher Marketplace Issue 1

Thermo Fisher Marketplace Issue 1

MEET THERMO SCIENTIFIC

As one of six premier brands within the global Thermo Fisher Scientific corporation, Thermo Scientific empowers scientists with advanced instruments, equipment, software, and more – leading them to critical answers across a broad range of complex research applications.

CHALLENGE ACCEPTED

The What

Drive awareness of Thermo Scientific-branded molecular biology products as high-value, affordable options.

The Who

Reach the next generation of researchers (millennials and post-millennials) in emerging markets and cost-conscious regions (Greater China, Asia Pacific Japan, and Middle East/Africa) looking for basic, relevant, and useful information about molecular biology essentials.

The How

Develop a visually compelling and engaging 2019 Marketplace magazine concept and design to:

  • be used across both print and digital channels for price-sensitive customers

  • convey a fun, engaging approach to real, relatable science in the molecular biology field

  • adhere to the Thermo Scientific brand identity and reflect their relentless commitment to pushing science / technology a step beyond

  • complement existing Thermo Scientific product imagery

  • align thematically with an overarching video game theme, while still reflecting the authenticity and respect of the Thermo Scientific brand and avoiding impressions that feel gimmicky, sci-fi, or retro

  • appeal to the challenges, needs, interests, and culture of the target audience group

 

PRODUCT MARKETING, DOWN TO A SCIENCE

Adopting the analysis, precision, and commitment of the Thermo Scientific brand, Bonfire Effect assembled a team of writers, designers, and brand strategists to create an impactful 2019 Marketplace concept and visual approach. Working closely with the Thermo Fisher Scientific corporate brand team, we cultivated differentiation through design and messaging elements that still honored and upheld the well-established credibility of Thermo Scientific.   The final Marketplace concept included creative thematic language and support messaging, brought to life with original illustrations and detailed design – all intended to engage next-generation researchers as they conquer the scientific quest. 

“I was immediately impressed with how the Bonfire Effect focused on understanding the needs of our project and target customers.  I was also impressed by the questions that the team asked to ensure the creative concept aligned with our goals and corporate brand guidelines.”

Stephanie Leisso, Ph.D.
Global Market Development Manager, Molecular Biology
Thermo Fisher Scientific

 

 

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Hach Company Booth

Hach Company Booth

In 2015, Hach announced several new products and upgrades to existing products at the American Water Works Association’s Annual Conference and Exposition in Anaheim, Calif. Bonfire Effect helped Hach capitalize on the momentum it created at the 2014 ACE show by building on the existing designs with refreshed messaging and visual upgrades.

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Brother Mobile Solutions RuggedJet 4200 Campaign

Brother Mobile Solutions RuggedJet 4200 Campaign

Brother Mobile Solutions has spent the last several years developing a mobile printer that would do more than just meet the needs of today’s mobile workforces. By working hand-in-hand with actual customers, they built a product that exceeds the expectations of on-the-go professionals and helps solve some of their biggest challenges on the job.

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Accurence Environmental Branding

Accurence Environmental Branding

Accurence is a Westminster-based company that creates smart property insurance solutions for adjusters and contractors – helping them confidently assess inspection data, automate repair scope, and run a consistently smarter business as a result.

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Brother Mobile Solutions Pest Management Campaign

Brother Mobile Solutions Pest Management Campaign

To create more "buzzzz…" (pun intended) around the full-page printing power that PocketJet 7 mobile printers bring to pest control applications, our creative team developed a theme and strategy for an email campaign that would reach both Brother's existing customers and a new list of key prospects within the pest management industry.

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Hach Company Print and Web Ads

Hach Company Print and Web Ads

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Brother Mobile Solutions S8 Tattoo Stencil Printer

Brother Mobile Solutions S8 Tattoo Stencil Printer

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