Having served the town of Windsor for over a decade, Associates in Family Medicine has a wholehearted commitment to this thriving NoCo community – a place that many of their providers and staff members are proud to call home. That’s why AFM is giving Windsor their all – moving their current Windsor office to a brand-new urgent care and primary care facility in Spring 2019, one that will deliver expanded services and ongoing support to the growing local community.


To reinforce AFM’s long history in Windsor, communicate their deep-rooted dedication to the community, and generate buzz around the all-new urgent care, Bonfire Effect worked to strategize and implement a high-impact marketing campaign with an authentic hometown vibe – complete with campaign theme, messaging, web content, press release, digital promotion, print collateral, and more.

Highlighting AFM’s distinctive combination of neighborhood family doctors and high-level health care, our team created a meaningful and memorable theme: “Here for Good.” This approachable, heartfelt message is positioned to guide and carry the campaign all the way from groundbreaking to final building completion – underscoring AFM’s purposeful investment in Windsor and unmoving commitment to their hometown community. The “Here for Good” message also reflects AFM’s larger purpose as a family medical practice: to be good and do good for the patients they serve.

The Work 

Campaign landing page, press release, and web banner
AFM Windsor brochure
Lifestyle photography with the awesome Randy Pfizenmaier of Fusebox Studio
”Here for Good” buttons and T-shirts


Construction of the new AFM urgent care and primary care building kicked off this summer, and it’s well on the way to supporting a healthier Windsor. As this exciting campaign moves forward, stay tuned on the construction progress by following AFM on Facebook and Instagram. And watch for more on how AFM is “Here for Good.”

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