Thermo Fisher Marketplace Issue 3

Thermo Fisher Marketplace Issue 3

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CNGA Plant Something Social Media Campaign

CNGA Plant Something Social Media Campaign

THE PLANT SOMETHING MOVEMENT

A flourishing initiative backed by the Colorado Nursery and Greenhouse Association, Plant Something Colorado is part of a nationwide movement that began with Plant-Something.org. Plant Something Colorado inspires people to improve their quality of life by putting down roots.

CULTIVATING ENGAGEMENT ON SOCIAL MEDIA

The #PlantSomethingCO Photo Contest

To grow awareness and engagement around the beautiful benefits of plants, we created a grassroots (see what we did there) social media photo contest that helped drive gardeners to CNGA’s statewide nursery partners. A fun, engaging social media presence (combined with a webinar for participating nurseries and a series of Facebook LIVE events) gave the non-profit a simple and measurable way to strengthen the Plant Something Colorado initiative. With four easy steps and awesome prizes, people across Colorado are encouraged to stay engaged and keep planting.

AND IT WORKED!

  • Nearly 5,000 custom photo entries over the course of the campaign

  • More than 4,500 unique page views

  • Over $10,000 in prizes awarded

  • Authentic, personal engagement with participants

  • Growing awareness for local garden centers

  • First-place awards from BMA Colorado and the American Marketing Association

  • A more beautiful Colorado

The contest is a chance for us to reward our customers for the role they play in greening up the environment and it gives them an opportunity to show off their fun projects online.
— Dan Booth, Fort Collins Nursery
 

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"Here for Good" Campaign

"Here for Good" Campaign

Associates in Family Medicine

“Here for Good” Campaign

Having served the town of Windsor for over a decade, Associates in Family Medicine has a wholehearted commitment to this thriving NoCo community – a place that many of their providers and staff members are proud to call home.

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CNGA Plant Something Website

CNGA Plant Something Website

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Brother Mobile Solutions TD Launch

Brother Mobile Solutions TD Launch

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Brother Mobile Solutions RJ4250 Infographic

Brother Mobile Solutions RJ4250 Infographic

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Sweet Heart Winery Website

Sweet Heart Winery Website

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Sola Salon Studios

Sola Salon Studios

BookNow is a smart online booking engine powered by SolaGenius that gives app users a razor-sharp edge when it comes to getting found and getting booked on the web.

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Thermo Fisher Marketplace Issue 2

Thermo Fisher Marketplace Issue 2

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commercetools ShopTalk 2019 Brochures

commercetools ShopTalk 2019 Brochures

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FoCo Fondo

FoCo Fondo

Event Campaign

FoCo Fondo is a Fort Collins based event company founded in 2016 by Jake Arnold, Zack Allison, and Whitney Allison – three biking aficionados who wanted to organize and promote memorable gravel fondo events in their Northern Colorado community.

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Thermo Fisher - Applied Biosciences

Thermo Fisher - Applied Biosciences

Custom Illustrations

To help launch QuantStudio 6 and 7 Pro real-time PCR, Applied Biosystems hired Bonfire Effect to develop custom illustration to capture “A Day in the Life of a PCR Pro.”

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Thermo Fisher Scientific Digital Ads

Thermo Fisher Scientific Digital Ads

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Thermo Fisher Marketplace Issue 1

Thermo Fisher Marketplace Issue 1

MEET THERMO SCIENTIFIC

As one of six premier brands within the global Thermo Fisher Scientific corporation, Thermo Scientific empowers scientists with advanced instruments, equipment, software, and more – leading them to critical answers across a broad range of complex research applications.

CHALLENGE ACCEPTED

The What

Drive awareness of Thermo Scientific-branded molecular biology products as high-value, affordable options.

The Who

Reach the next generation of researchers (millennials and post-millennials) in emerging markets and cost-conscious regions (Greater China, Asia Pacific Japan, and Middle East/Africa) looking for basic, relevant, and useful information about molecular biology essentials.

The How

Develop a visually compelling and engaging 2019 Marketplace magazine concept and design to:

  • be used across both print and digital channels for price-sensitive customers

  • convey a fun, engaging approach to real, relatable science in the molecular biology field

  • adhere to the Thermo Scientific brand identity and reflect their relentless commitment to pushing science / technology a step beyond

  • complement existing Thermo Scientific product imagery

  • align thematically with an overarching video game theme, while still reflecting the authenticity and respect of the Thermo Scientific brand and avoiding impressions that feel gimmicky, sci-fi, or retro

  • appeal to the challenges, needs, interests, and culture of the target audience group

 

PRODUCT MARKETING, DOWN TO A SCIENCE

Adopting the analysis, precision, and commitment of the Thermo Scientific brand, Bonfire Effect assembled a team of writers, designers, and brand strategists to create an impactful 2019 Marketplace concept and visual approach. Working closely with the Thermo Fisher Scientific corporate brand team, we cultivated differentiation through design and messaging elements that still honored and upheld the well-established credibility of Thermo Scientific.   The final Marketplace concept included creative thematic language and support messaging, brought to life with original illustrations and detailed design – all intended to engage next-generation researchers as they conquer the scientific quest. 

“I was immediately impressed with how the Bonfire Effect focused on understanding the needs of our project and target customers.  I was also impressed by the questions that the team asked to ensure the creative concept aligned with our goals and corporate brand guidelines.”

Stephanie Leisso, Ph.D.
Global Market Development Manager, Molecular Biology
Thermo Fisher Scientific

 

 

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Associates in Family Medicine | Obstetrics Folder

Associates in Family Medicine | Obstetrics Folder

Associates in Family Medicine

Obstetrical Care Product Brochure

Associates in Family Medicine needed to update frequently used patient information folders to better align with their overall brand.

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Associates in Family Medicine—Taste of Fort Collins event

Associates in Family Medicine—Taste of Fort Collins event

Associates in Family Medicine

“Taste of Fort Collins” Event Theme & Design

As Northern Colorado locals, we always look forward to the annual food and festivities at Taste of Fort Collins. Associates in Family Medicine had the opportunity to be one of the top sponsors for the 2016 event.

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Pieces Technologies Website

Pieces Technologies Website

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Hach Company Booth

Hach Company Booth

In 2015, Hach announced several new products and upgrades to existing products at the American Water Works Association’s Annual Conference and Exposition in Anaheim, Calif. Bonfire Effect helped Hach capitalize on the momentum it created at the 2014 ACE show by building on the existing designs with refreshed messaging and visual upgrades.

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Associates in Family Medicine Website

Associates in Family Medicine Website

With offices in Fort Collins, Loveland, and Windsor, Associates in Family Medicine (AFM) is the largest locally owned medical group in Northern Colorado. For more than 50 years, AFM has served the health care needs of Northern Colorado families – delivering local, compassionate care to every body to ease every mind.

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Associates in Family Medicine Hiking Infographic

Associates in Family Medicine Hiking Infographic

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