Colorado-based Droplet Measurement Technologies manufactures cutting-edge scientific instruments used to measure atmospheric aerosol particles, water droplets, and ice crystals from airborne and ground-based platforms. Having witnessed the catastrophic aftermath of the 2017 hurricane season, the company looked for a way to help.

HELPING PUERTO RICO REBUILD

 Before Hurricane Maria

Before Hurricane Maria

A little research revealed that the University of Puerto Rico was especially hard hit, where Hurricane Maria obliterated two critical environmental monitoring stations at the Cape San Juan Atmospheric Observatory. An integral part of the university’s efforts to study the impact of aerosols on clouds and precipitations, the stations help assess the environmental impact of the African dust transported to the Caribbean and southeastern U.S.

 After Hurricane Maria

After Hurricane Maria

To assist with the University of Puerto Rico’s rebuilding efforts, Droplet Measurement Technologies recently donated more than $100,000 worth of bioaerosol instrumentation. The equipment enables vital research activities within the NASA NAAMES project and helps quantify bioaerosols such as mold and mildew in the aftermath of Hurricane Maria.

At Bonfire Effect, we’re excited to help Droplet Measurement Technologies continue to thrive so they can keep doing well by doing good. Upcoming collaborations include a revamp of their brand positioning, updated messaging, and a rework of their visual identity to ensure the brand aligns with the company’s direction and growth initiatives.