Bonfire Effect Recognized for B2B Marketing Excellence at Colorado BMA Gold Key Awards

Denver, Colo. — May 16, 2017 — Bonfire Effect announced it received one of only 18 2017 Gold Key Awards from the Colorado Chapter of the Business Marketing Association (BMA) for Website Design and Development. The recognition took place at the annual Gold Key Awards gala on Friday, May 5, at the historic McNichols Building—with more than 200 business-to-business (B2B) marketers in attendance.

Bonfire Effect worked with community development firm SAFEbuilt to design, build, and implement a fresh website that would emphasize the company’s focus on thought leadership and innovation. The new SAFEbuilt website features easy navigation, a modern panel design, and multiple opportunities for visitors to read, watch, and learn.

“Our goal was to create an attractive, intuitive site that would showcase SAFEbuilt’s unique approach to community development and the company’s commitment to putting communities on the rise,” said Aaron Owens, Strategy Director at Bonfire Effect. “We also wanted to offer current and potential SAFEbuilt partners the chance to get thoughtful insights into the industry as a whole. Thus, the wide range of ‘learning’ opportunities—from blogs and case studies to white papers and webinars.”   

The improved look, feel, and functionality that Bonfire Effect developed continues to successfully drive increased traffic to the SAFEbuilt website, helping the company broaden its reach and influence in communities across the nation.

The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to B2B marketing communications. This year’s program received more than 100 submissions from some of the state’s top B2B businesses and agencies. A panel of 12 independent judges representing agency and corporate marketing professionals from across the country scored entries in more than 40 categories on objectives, creativity, production, and results.

“The Board of Directors of BMA Colorado extends its congratulations to this year’s winners. Each winner is to be commended for being the very best in B2Bmarketing,” said Colorado BMA Executive Director Derrol Moorhead. “Because of our emphasis on quality and results, the BMA Gold Key Awards are highly coveted by Colorado marketers.”

To view a complete list of winners and credits, visit For more information on the awards and winners, email

About Bonfire Effect

Bonfire Effect was born from nearly 50 years of experience living on the edge of creative advertising, marketing, and customer engagement. Our team has deep expertise in creative branding, digital marketing, advertising, web development, marketing automation, event marketing, and corporate communications. Our founders have served extensively in leadership, executive management, client service, and creative roles with several different advertising and marketing agencies. We're continually growing our team and expanding our services in response to our clients' needs, offering marketing automation solutions, content marketing, social media marketing, and SEO/SEM services as key ingredients in our overall marketing mix. To learn more about Bonfire Effect, visit

About BMA Colorado

Dedicated exclusively to the discipline of business-to-business marketing, the Colorado chapter of the Business Marketing Association (BMA) is the premier organization for marketing professionals in the region. Its membership is comprised of more than 500 business-to-business marketing practitioners employed by the region’s leading corporations, agencies, suppliers, and small businesses. As one of the largest marketing organizations in the region and the largest BMA chapter in the country, BMA Colorado enriches the professional lives of its members by offering unparalleled opportunities for education, networking, and recognition, as well as exclusive access to industry resources and services. To learn more about BMA Colorado, visit