There’s a lot of talk out there about the importance of brand authenticity. A quick Google search on the topic spouts out over eight million results. And according to Cohn & Wolfe’s “Authentic 100,” a global report on the role of authenticity in business, nearly 90 percent of consumers claim they’re willing to reward and support a brand they perceive as authentic. Wowza!
But at the end of the day, what makes a brand truly authentic? Handcrafted products… a meaningful mission… stellar service? And is it actually possible for today’s businesses to ignite interest, gain loyalty, and stand out in this dizzying digital world—simply by being real?
A while back, we gave a glance into our initial groundwork on creating a proven and affordable turnkey lead-generation systems for our clients—initially focused on government contractors (see: Newfangled opportunities for B2G)—which provides accessible growth strategies that allow you to grow and compete effectively (without draining your budget). Now, we’re stoked to share that our SalesFlume system is officially live!
When I was in high school, I was fascinated by the prospect of becoming a forensic psychologist. I was (and still am, for full disclosure) that nerd who sat entranced by episode after episode of Forensic Files and Criminal Minds...
Unfortunately, my crime fighting, psycho stopping aspirations came to an abrupt halt after my first couple of biology courses in college (pre-reqs for any psychology major). I knew that no job, no matter how thrilling or interesting, was worth subjecting myself to that many science labs and exams for the remainder of my college experience.
And so… I became a writer.