Is JUUL’s “Quit Smoking” Mission Just a Giant Smoke Screen?

Is JUUL’s “Quit Smoking” Mission Just a Giant Smoke Screen?

At Bonfire Effect, our approach to marketing (and to life) is to be intentional, make it matter, and B ON FIRE. And recently, some social chatter among our inner mix of marketers has reminded us of just how significant these values are and why we try to honor them both in our work and in our daily lives.

Get our take on Alex Bogusky’s tough analysis of the JUUL e-cig marketing agenda.

The Bonfire Effect Guide to Bonfire Building

The Bonfire Effect Guide to Bonfire Building

Not much beats the experience of gathering ’round a blazing, crackling bonfire with a tumbler full of whiskey and a group of good people. Around a bonfire, great things happen. Conversations flow, relationships are forged, sparks fly, and inspiration abounds.

So, if you’re looking for a little “B on fire” motivation of your own, start with the literal bonfire and see where it takes you. Who knows, you might just be on the verge of starting something great.