We recently helped our client Colorado Nursery and Greenhouse Association host a Facebook Live event at Fort Collins Nursery. After sufficient planning and preparation, we still ran into obstacles along the way. Take it from us, there is no right way to host a live event. But there are a handful of tips to implement to help ensure a smooth experience – for yourself and your audience.
Since entering #AgencyLife, I’ve witnessed an ongoing and ever-growing dilemma that’s prevalent in both the B2B and consumer marketing spaces. And it all comes down to this question: How can we as marketers effectively and ethically leverage digital tools to cultivate conscientious marketing content?
In his book, All Marketers Are Liars, Seth Godin poses three questions that I believe can guide us as marketers or marketing managers toward genuine communication rather than manipulation.
We’ve all heard the saying: “All publicity is good publicity.” It’s an idiom that has driven many a brand to push the envelope, sometimes to their benefit and sometimes to their detriment. So, how can today’s brands successfully use controversy in their marketing? When is making a point more important than playing it safe?
Learn the caveats to successfully using controversy in marketing and see three brands who have used controversial content to their advantage.