When employees understand the "why" behind the change and you keep them invested, they're more likely to participate in the transition. That means less resistance, a quicker learning curve, and fewer bumps along the road.
A culture that embraces change fosters an openness to new ideas. Employees who are comfortable trying new things are more likely to innovate and suggest creative solutions, which can lead to a significant competitive advantage.
When employees are creatively inspired and engaged throughout the process, they’re happier and more likely not just to accept the change, but also to want to improve it. This can lead to better productivity, higher quality work, and a more positive work environment overall.
Creatively marketing a change to employees makes them more comfortable with it. And feeling comfortable with it equips them to better handle future shifts and challenges, ensuring your organization's long-term success.
We’re about to help you speed up adoption. Marketing (done right) helps your prospective customers move through the funnel—from awareness to purchase—quickly and confidently.
Compelling themes and an enticing storyline, combined with fun, interactive journeys and engaging campaigns, help your people embrace and adopt change in record time.
Check your “change temperature” with our free Change Health Assessment to see where you are at each stage—and where you need to be.
Our team brings years of experience from big consulting firms, Fortune 500 companies, and award-winning creative agencies, mixing an approach that drastically improves today’s mildly effective practice of change management.
We’ve created a winning fusion for change that’s built on:
Your change program only fires on all cylinders if it’s based on your employees’ needs, desires, and purpose.
First and foremost, it must consider where the employee is on the “change curve” and include listening actively and authentically; designing personalized strategies; and involving team members in key decision-making. People who feel listened to and understood are much more likely to jump on board with change.
In the Change Influence stage, we use winning approaches from years of experience in branding and campaigns and really get to know your brand to develop fuel around the story, the visuals, and the experience.
These successful marketing techniques guide your people through the funnel to adopt change, similar to the way a customer would be influenced to buy a product.
These three circles must be in balance and play well together for your change initiative to succeed. If one is out of whack, the other two layers will be negatively impacted. There’s a creative, innovative method to our madness, and that method works.
Ready to inspire and influence your people to embrace change and fuel success into the future? Our Change Health Assessment will help you make sure you’re prepared.
