Brand_Story_Hero.jpg
Brand_Story_Hero.jpg
466814956-Team.jpg
Brand_Story_Hero.jpg

Story Intro


BRAND STORY

Brand research • Brand messaging • Brand positioning • Rebranding and repositioning • Naming

SCROLL DOWN

Story Intro


BRAND STORY

Brand research • Brand messaging • Brand positioning • Rebranding and repositioning • Naming

Every great brand starts with a story. We help you define and communicate an effective, soul-stirring story that clarifies your message and motivates audiences to engage. By building a brand story that’s powerful and authentic, you can ensure that everyone – both inside your organization and out – has the desired experience every time they encounter your brand. [tls edit 4/8/19]

Brand_Story_Hero.jpg

Story Info


DISCOVERING YOUR
“BRAND FUEL”

Story Info


DISCOVERING YOUR
“BRAND FUEL”

GettyImages-590062300.jpg

Brand research

To identify and create the compelling story behind your brand, we get to know: [tls edit 4/8/19]

  • You – We meet your people, research your company, and review relevant materials to become familiar with your business.

  • Your customers – We identify your target audiences, interview important customers, and come to a full understanding of who your business serves.

  • Your competitors – We dig deep into the competitive landscape to get a solid understanding of who you’re up against.

 

 
FUNNEL.jpg

Brand positioning

By honing in on what makes you you, we discover: [tls edit 4/8/19]

  • The unique insight that sets your company apart and the overarching benefit that you offer to customers

  • The proof points to back up your brand promise

  • The “I-want-to-be-part-of-that” benefits of choosing your brand

iStock-629667248_flipped_600px.jpg

Brand messaging

And remember, a story is only as good as the way it’s told. We help you craft your brand story, then spin that yarn consistently with clear, concise messaging that effectively expresses your brand—to the right people, every time.

466814956-Team.jpg

CTA and Blog


GET IN TOUCH

970.669.8000 EMAIL

CTA and Blog


GET IN TOUCH

970.669.8000 EMAIL

Fire up the Blog