NAMING AND LOGO DESIGN
Brother Mobile Solutions needed
Brother Mobile Solutions wanted to beef up their existing partner program, encouraging higher participation and improving overall perception around the solutions and opportunities it provides. To help lay the foundation for a strong, identifiable program moving forward, they needed a new name and a fresh logo that would convey their commitment to valuable, long-term partnerships.
Bonfire Effect teamed up with the Brother group to brainstorm a variety of naming options. In the end, “The Next” was the clear choice, with its progressive, modern feel that authentically reflects the company’s forward-looking, leading-edge, vanguard thinking while also expressing the evolution of the previous partner program.
After nailing down the name, our team got to work designing a logo that would not only align well with the Brother brand, but also clearly capture the multiple tiers of the partner program and stand out from the competition. The end result was a simple yet distinctive logo—one that fits seamlessly within the well-known Brother ecosystem and helps distinguish the partner program as “the next” big step toward effective marketing, high-quality leads, real support, and responsive service. a clean, modern website to help solidify and build their presence in the mobile printing market and better reflect the “no-limits” direction of their company. With a fresh look and feel, easy-to-navigate solutions for virtually any industry, and loads of opportunities to learn and connect, the new site reflects Brother’s longtime commitment to quality, reliability, performance, and innovation.