Associates in Family Medicine is the largest locally owned medical group in Northern Colorado, with offices in Fort Collins, Loveland, and Windsor. For over 50 years, Associates in Family Medicine has served the health care needs of Northern Colorado families—delivering local, compassionate care to every body to ease every mind.
CAMPAIGN DEVELOPMENT AND MANAGEMENT
There is a movement underway in our communities that has the potential to change health care for good. People are taking control of their health by seeking out and supporting local options for healthier food, active lifestyles, and genuinely down-to-earth health care professionals. As the largest locally owned medical group in Northern Colorado, Associates in Family Medicine strongly supports this movement.
What the Health, NoCo is an exciting, hyperlocal campaign that highlights AFM’s physicians and staff from a refreshingly human, authentically approachable point of view. With a strong focus on healthy lifestyles and local events—plus, glimpses into the lives and interests of AFM team members outside of work—What the Health, NoCo employs a dynamic campaign website, community events, and rigorous social media to build significant brand awareness and preference for world-class health care delivered by hometown professionals.
As Northern Colorado locals, we always look forward to the annual food and festivities at Taste of Fort Collins. Associates in Family Medicine had the opportunity to be one of the top sponsors for the 2016 event. Bonfire Effect helped AFM promote and manage booth areas that would showcase their active role in the local community.
The first booth offered a place for attendees to mingle with AFM staff and providers as they signed up for fantastic prizes from local vendors. Bonfire Effect set up the second booth near the AFM KidZone, where parents could watch their kids from lounge chairs or tables and even get sunscreen for fun in the sun. We also created prize packages to give people a little taste of what Fort Collins has to offer—from fishing trips or rafting adventures on the Poudre River to dinner at a local restaurant, an all-expenses-paid round of golf, or a relaxing spa experience.
EVENT MANAGEMENT AND PROMOTION
Our team handled all of the strategy and planning details for AFM’s sponsorship of Taste of Fort Collins. We orchestrated a full campaign that included promotion through radio, social, and website platforms, as well as emails, volunteer and partnership coordination, prize gathering, and event signage.
A LITTLE TASTE OF FORT COLLINS PRIZES
Associates in Family Medicine needed to update frequently used patient information folders to better align with their overall brand.
Bonfire Effect designed visually appealing folders to showcase AFM's professional yet approachable reputation in the Northern Colorado community.