Driving awareness among GenZ scientists in emerging and key markets

For the third Marketplace issue of 2019, Thermo Scientific (a premier brand within the Thermo Fisher Scientific corporation) needed to build on the evolution of the overarching video game concept while drawing specific attention to the company’s “team” of quality, reliable, and affordable cloning workflow products. Through vibrant, relatable design, custom illustration, and thematic development, the Bonfire Effect team helped heighten engagement and drive awareness among post-millennial scientists in Thermo Scientific’s emerging and key markets (Greater China, Asia Pacific Japan, and Middle East/Africa). Molecular biology for the win!