Thermo Fisher Scientific has long been committed to environmental sustainability, continually evaluating how they design, source, manufacture, use, and extend the life of their products.

Their Design for Sustainability initiative has focused on improving health and environmental impacts across the product life cycle, including sourcing better materials, implementing alternative production and shipping methods, and fostering strong partnerships with suppliers and customers.

But Thermo Fisher faced a challenge familiar to many global corporations: ensuring consistent messaging and branding across various participating business units, to create a clear and cohesive customer experience. Regions may also approach sustainability differently, resulting in fragmented efforts and inconsistent messaging. To overcome this challenge, Thermo Fisher needed a unified approach that would align sustainable product efforts under one cohesive identity.