Bonfire Effect merges with sister company, Bonfire Ignite.

Services

Fearless creativity starts with integrated services

Got multiple stops on your strategic roadmap? Don’t want to get a different car for each leg of the journey? Our comprehensive service offerings mean you’ve got an agile, creativity-elevating partner who can help you get to where you want to go. Without the delays, headaches, and stop-and-go traffic.

Elevate your brand

Brand Strategy & Development

Your brand is more than a logo. It’s a story. One that should be clear to your audience, no matter where they are in the sales funnel. Bonfire Effect can help you create a brand narrative that empowers your audience, earns trust, and creates brand loyalists.

Strategy & Insights

Rival & Audience Analysis
Interviews, Focus Groups, Surveys
Brand Positioning & Architecture

Naming & Messaging

Brand Naming & Tagline
Brand & Product Messaging
Brand Personality, Voice, Tone
Mission, Vision, Values

Brand & Visual Identity

Logo & Visual Identity
Web UI & Atomic Design Systems
Packaging & Labeling
Brand Collateral & Templates
Brand & Style Guidelines

Drive your demand

Demand Generation & Campaigns

Your brand is only effective if it inspires action. By deliberately driving demand for your brand at each relationship touchpoint, we create intentional interactions throughout the customer journey.

Campaigns & Creative

New Product Launch
Outbound Marketing, Demand & Lead Generation
Inbound & Marketing Automation
Personalization & Account-Based Marketing (ABM)
High-value Content Cycles
Change Management & Employee Engagement

Events & Experiences

Event Planning & Coverage
Booth & Activation Design
Traffic Builders & Giveaways
Pre-show Promotion & Post-show Nurture
Virtual Events & Webinars

Digital Activation & Web

User Journey & Content Mapping
Landing Page Development & Optimization
Conversion Rate Optimization (CRO) Strategy
SEM, PPC, Email, Social, & Display

Enliven Your Content

Content Creation

Content may be king, but the king needs a strategy. We can help you tell compelling stories across various channels, using data-driven decisions on when, how, and what to create with purpose and efficiency.

Strategy & Analytics

Life Cycle Management
Analytics & Optimization
Persona Development
Content Gap Analysis

Thought Leadership

Articles, Blogs, & Insights
Infographics & Data Visualization
eBooks, White Papers, & Case Studies
Social Media Content
Webinars & Podcasts

Video & Photography

Product & Lifestyle Photography
Animation & Motion Graphics
Commercial & Corporate Live Action

EMPOWER YOUR CHANGE

Change Management

Traditional change management approaches fall flat. That’s why our approach to change starts with foundational principles and fosters deeper connection through storytelling, interactive employee journeys, and compelling change campaigns.

Experiential Change

Change Campaigns
Storytelling
Employee Journey Mapping

Organization Change

Culture
Leadership
Mergers & Acquisitions

Technology Change

Systems & Tools
Process & Workflow
Performance & Sustainability

Revolutionize your future

Transformation Services

Transformation moves your business forward. Bonfire Effect can take your holistic vision for migrations and modernizations, and break it down into manageable chunks—and then project manage the heck out of it to organize, optimize, and operationalize your audacious plans.

Modernization & Migration