Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

Services

Brand Strategy & Development

Create a brand that captivates

Greener by design
Brother USA Rebrand of Printing Division

Capabilities

Your brand is your story.

Make it one worth telling, and remembering. From global enterprises to scaling businesses, we build page-turning brand stories that are impossible to ignore.

Bold strategy

Memorable brands don’t play it safe. We develop plans and positioning that break industry norms.

Fearless creativity

Disruptive work demands attention. We take courageous steps to let your brand shine.

Flawless execution

We’re champions of creativity. We’re also sticklers for consistency. Let us deliver on every detail.

Approach

From insight to innovation

Great brand stories start with informed plans and end with flawless execution. Our team of strategists and creatives, deep thinkers and risk takers, combine common sense with audacious ideas–ensuring your brand not only stands out but also connects with your audience from start to finish.

01 Discovery

We start by digging deep into your brand, your audience, and your rivals–uncovering the story that’s waiting to be told.

What we can do for you:

02 Positioning & Architecture

All-new brand. Identity overhaul. Post-M&A integration. Whatever your end goal, we create a positioning framework that will fuel growth and resonate with your audience.

What we can do for you:

03 Naming & Messaging

It’s not just what you say. It’s how you say it. Using insight, empathy, and elements of the unexpected, we tell stories that enthrall and engage.

What we can do for you:

04 Logo & Visual Identity

Great brands don’t ask for permission – they make things happen. We take audacious steps to make your brand burn brightly – with striking visual elements that stay true to your story. 

What we can do for you:

05 Website & Brand Collateral

Every element of your brand should work together. Website design and dev. Brochures and business cards. Presentations and packaging. We make each piece a beautiful reflection of the whole.  

What we can do for you:

06 Campaigns & Content

Your content should be an extension of your brand identity. We draw from the character of your brand and the real emotions of your customers to ignite eye-catching campaigns that are both persuasive and credible.

What we can do for you:

Results that work

brands developed from scratch
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industries served, from technology to healthcare
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hours spent on brand strategy projects
0 K+
client retention rate for branding projects
0 %
increase in brand visibility & engagement
0 %
product launches with branding support
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See our work

Pioneering BioDesign: How Vector Laboratories repositioned for the future

Pioneering BioDesign: How Vector Laboratories repositioned for the future

BrandingContent DevelopmentDemand & CampaignsDigital & Web

Your audacious plans are 
worthy of creative solutions 
from proven experts. Let’s chat!