Pro event strategy for a pro biking challenge
When the nation’s premier competitive bicycling event announced it was coming to Fort Collins, Bonfire Effect seized the opportunity to bring the region’s leading privately owned medical group, the Northern Colorado cycling community, and people looking for local alternatives for healthier living together at the inaugural USA Pro Challenge Festival.
This family-friendly celebration of biking in the community featured a bicycle safety town demonstration and rodeo, live music from hometown artists, dishes from local food trucks, sports medicine tips from local physicians, and new bike giveaways every half hour throughout the event.
Bonfire Effect was involved in every aspect of this event from strategy and planning to partnership coordination and promotion via web, social media, advertising, print, and email marketing. Over 5,000 people attended the event.
