Illustrating the advantages of PCR solutions

The Thermo Fisher Scientific real-time PCR (polymerase chain reaction) team was launching a new group of instruments to provide customers with a premium user experience – one that brought integrated technology improvements that people use in their everyday life into the lab. They needed custom illustrations to visually convey how the new Applied Biosystems™ QuantStudio™ 6 and 7 Pro Real-Time PCR Systems bring speed, accuracy, and automation to “a day in the life of a qPCR pro.” Bonfire Effect produced detailed illustrations for each step of the qPCR workflow – showing the ease and efficiency of the Applied Biosystems solutions in an approachable, engaging way.